Eating Out: The Decision Making Process UK, July 2016

THE CONSUMER

Frequency of eating out Frequency of eating out at a restaurant for casual/everyday and special occasions, May 2016 “How often, if at all, do you typically eat out at a restaurant (including fast food outlets and coffee shops) for each of the following occasions?” Base: 2,000 internet users aged 16+ Source: Lightspeed GMI/Mintel

Frequency of ordering a home delivery/takeaway Frequency of ordering a home delivery/takeaway for casual/everyday and special occasions, May 2016 “How often, if at all, do you typically order a home delivery/takeaway for each of the following occasions? Please select one per occasion.” Base: 2,000 internet users aged 16+ Source: Lightspeed GMI/Mintel

Factors influencing choice of venue Factors influencing choice of venue when eating out/ordering a takeaway/home delivery, May 2016 “Which, if any, of the following factors would most encourage you to pick one venue over another when eating out/ordering a takeaway/home delivery? Please select up to 3.” * Includes Personalised discount vouchers, Availability of loyalty scheme, Discounts if you're visiting/ordering outside peak times, Free food/ drink when spending over a certain amount, Customised discounts/promotions via an app, Free food/drink for mentioning brand on social media ** Includes Personalised discount vouchers, Customised discounts/promotions via an app Base: 1,828 internet users aged 16+ who have eaten in or ordered a takeaway/home delivery in the last 6 months Source: Lightspeed GMI/Mintel

Attitudes towards restaurants/takeaways/home deliveries Attitudes towards restaurants/takeaways/home deliveries, May 2016 “To what extent do you agree or disagree with each of the following statements about restaurants/takeaways/home deliveries? Please select one per statement.” Base: 1,828 internet users aged 16+ who have eaten in or ordered a takeaway/home delivery in the last 6 months Source: Lightspeed GMI/Mintel

Factors influencing choice of dish Factors influencing choice of dish in a restaurant, May 2016 “Which, if any, of the following would encourage you to pick one dish over another when ordering food in a restaurant? Please select all that apply.” Base: 1,763 internet users aged 16+ who have eaten at a restaurant in the last 6 months Source: Lightspeed GMI/Mintel

Buying grab-and-go food/drinks Occasions for buying grab-and-go food/drinks, May 2016 “For which, if any, of the following meals do you typically buy grab-and-go food/drinks? Please select all that apply.” Base: 2,000 internet users aged 16+ Source: Lightspeed GMI/Mintel

Frequency of buying grab-and-go food Frequency of buying grab-and-go food at specific meal times, May 2016 “And how often do you typically buy grab-and-go food at these meal times? Please select one per meal.” Base: 2,000 internet users aged 16+ Source: Lightspeed GMI/Mintel

Attitudes towards grab-and-go food/drink Attitudes towards grab-and-go food/drink, May 2016 “To what extent do you agree or disagree with each of the following statements about grab-and-go food? Please select one per statement.” Base: 2,000 internet users aged 16+ Source: Lightspeed GMI/Mintel

Trish Caddy Foodservice Analyst info@mintel.com mintel.com