RLA Business Builder Program as an Event Marketing Tool RLA Event Marketing: RLA Business Builder Program as an Event Marketing Tool

Reasons to Exhibit at RLA Events Meet Strategic Prospects Strengthen Relationships Showcase Services Increase Market Exposure Copyright © 2011 Reverse Logistics Association V08232011

Exploding Exhibitor Myths Why Should I Invite Customers When My Competitors Attend ROI is Determined by the Size of the Event The More Exhibitors the Better the Event Floor Traffic Determines the Number of Leads Marketing Outside My Geographic Area Is a Waste Bringing a Large Sales Team Will Increase Business A Bigger Booth Is Crucial Copyright © 2011 Reverse Logistics Association V08232011

The Challenge Who do I want to meet at the event? How do I get the right clients to attend? Copyright © 2011 Reverse Logistics Association V08232011

Uncovering ROI Opportunities Don’t focus on unknown companies that walk by your booth. Work your strategic plan and invite your key prospects in advance. Copyright © 2011 Reverse Logistics Association V08232011

The Marketing Campaign For RLA Members Only Discounted Registration Vouchers for Clients RL Magazine Sent to Your Clients on Your Behalf Advance Registration Confirmation President’s Club Quota for Your Sales Team Reverse Cost Model for Exhibiting V08232011 Copyright © 2011 Reverse Logistics Association

Discount Vouchers EXTERNAL Booth Space Platinum Pass Free Admission ($2,499 Discount) VIP Discount Voucher ($1,500 Discount) Your Customer Pays $999 Per 100 sq ft 2 30 External passes are for you to offer as a complimentary discount to OEMs, Retailers, and Brand Marketers (your prospective clients) INTERNAL For Exhibiting Company Employees (Register at least 30 Days Prior to Event) Free Admission Internal Pass ($2,499 Discount) Per 100 sq ft of booth space 4+ +Earn one additional free internal pass for each VIP that registers using your $1,500 VIP Discount Voucher code Copyright © 2011 Reverse Logistics Association V08232011

Copyright © 2011 Reverse Logistics Association RL Magazine Your company logo here Copyright © 2011 Reverse Logistics Association V08232011

VIP Registration Notification To: VPSales@yourcompany.com Subject: RLA Conference VIP Confirmation USD$999 - ($2499 value) Name: John Doe Title: Director, Reverse Process & Design Company: Big Bucks Manufacturing Email: JDoe@BigBucks.com Phone: 611.333.2222 Address: 211 Elm St. City: Anytown State: CA Zip: 99999 Country: USA Voucher Issued By: Your Company This email comes to you, so you can follow up with your VIPs who register!! Copyright © 2011 Reverse Logistics Association V08232011

(Travel Location Varies by Event*) Sales Quota Reward President’s Club (Travel Location Varies by Event*) Sales SPIFF Trip for TWO - 4 days / 3 nights Awarded by Exhibitor to every salesperson who has 12 VIP Registrations Includes Airfare and Hotel Management Incentive Bonus Awarded by Exhibitor to Management for every 2 Salespeople meeting quota * Subject to travel restrictions based on pricing & availability Copyright © 2011 Reverse Logistics Association V08232011

Free Booth Space Booth Standard Pricing Discounted BB Pricing* Registered VIP Total 10x10 $20,000 $10,000 30 Booth Cost is FREE! $10,000 rebate for 30 registered VIPs Or receive 100 sq ft of additional exhibit space NO CHARGE Or a 10x10 private mtg. room Or a $10,000 sponsorship credit Or a $10,000 hospitality suite credit For every 30 additional attendees who register using your VIP discount code, you select which one of the 4 NO CHARGE items you want. Generate 60 or more attendee registrations and you win big! * Booth space must be paid for in full 60 days prior to the event. VIP registrations need to be completed 60 days prior to event. Discount on Next Year’s Booth 4% Additive Booth Discount - For every 12 Registered VIPs from current show Copyright © 2011 Reverse Logistics Association V08232011

Extra tabletop space for corporate recruiting V07082011 Copyright © 2011 Reverse Logistics Association

Copyright © 2011 Reverse Logistics Association The Reward More Customers! Copyright © 2011 Reverse Logistics Association V08232011

Reverse ROI Business Builder Program N. America S. America Europe Asia 10′ X 10′ (3 Meters X 3 Meters,100 Sq Ft or 9 Sq Meters) N. America S. America Europe Asia Business Builder Price with 12% Discount for 36 VIP Registrations L.Y. $8,800 Silver Membership – 10% Discount $7,920 Early Bird Pricing – 5% Discount When Paid 4 Months In Advance $7,524 4 Event Booth/Sponsor – 15% Discount $6,395 2 External Passes - $5,000 Value $5,000 President's Club Trips – $6,000 Value (24 Registered VIPs) $6,000 Net Cost to Exhibitor - $4,605 Return On Investment 146% Copyright © 2011 Reverse Logistics Association V08232011

Thank You! For more information or to sign up for exhibit space using the Business Builder Program contact: info@RLA.org 801-331-8949 x 11 V08232011 Copyright © 2011 Reverse Logistics Association