Hee-Young NA, BADA Publishing Co.

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Presentation transcript:

Hee-Young NA, BADA Publishing Co. 2018 Asian Publishers Fellowship Program in Seoul The Editor's Adventures to Look for Readers in the Age of Social Networks Hee-Young NA, BADA Publishing Co.

Self-Introduction BADA Publishing Co. : Editor in Chief (2015.01~ ) Humanist Publishing Group : Editor in Chief (2011.01~2013.12) : Editor (2006.03~2010.11)

BADA Publishing Co. Introduction Established in 1996 We publish the books of humanities, science, literature and art.

BADA Publishing Co. Introduction “A wide and deep book” More than 800 titles have been published. Published books and a quarterly magazine.

Books of BADA science

Books of BADA Humanities

Books of BADA Literature/Art

Searching for new readers, Launching a magazine May, 2015 Science magazine <SKEPTIC>

Searching for new readers, Launching a magazine November, 2017 Feminism magazine <womankind>

Searching for new readers, Launching a magazine January, 2018 Philosophy magazine <NewPhilosopher>

The reason for the launching of magazines Developing Contents for readers of the Social Network era. Searching media to keep pace with rapid chang of social awareness. Produce value and share it with readers.

One of Korean publishing trends, The rise of a new magazine A paper magazine that has emerged with the popularization of smartphones. Point out the limitations of the media. At the same time, the emergence of small and differentiated magazines. The popularity of 'independent magazines' with a new way of seeing. Creates a special fellowship with the target readers.

A new-born paper magazine in the social network era, capture the reader's attention as a brand.

Thank you www.badabooks.co.kr