Training course on developing and using questionnaires for agricultural surveys Questionnaire flow Marco Ballin Istanbul, 18-21 July 2011 1

Aid respondents’ recall Questionnaire flow The following are obiectives and principles that should help the questionnaire designer: Initially provide and later maintain respondents’ motivation to complete the questionnaire Aid respondents’ recall Direct respondents’ to the information sources they should use Be relevant to respondents own records Appear sensible to respondents Istanbul, 18-21 July 2011 2

Questions should flow from: Be logical to respondents Questionnaire flow Some cues 1 Questions should flow from: Be logical to respondents Move smoothly from one topic to another General to specific Impersonal to personal Easy to difficult Istanbul, 18-21 July 2011 3

Put the most important items in the first half of the questionnaire Questionnaire flow Some cues 2 Put the most important items in the first half of the questionnaire Don’t start with awkward or embarrassing questions Go from factual to abstract questions Go from closed to open questions Group the questions by similar topics Don’t abuse with parts or sections Length should be consistent with the collection mode (face to face interview can be longer then CATI interview) Istanbul, 18-21 July 2011 4

(see the questionnaire) Questionnaire flow Discussion Did italian questionnaire designer respected the previous principles and cues? (see the questionnaire) How is it possible to change some aspects to improve it? ….. Istanbul, 18-21 July 2011 5