[Additional Guidance] CASE STUDY ASSIGNMENT [Additional Guidance]

Task (1a): Identify an ‘entrepreneur’ who has created their own venture and analyse their ‘entrepreneurial journey’ and reasons for their success in light of the ‘Start-up influences’ advocated by Burns (2011, pp. 34). Does your analysis support Burns criteria for distinguishing between ‘owner-managers’ and ‘entrepreneurs? Do Burns ‘Start-up influences’ adequately explain the components of entrepreneurial success? If not then what other factors need to be taken into account in the venture creation process? What do you personally conclude about the key factors for entrepreneurial success?

Task (1a): Identify an ‘entrepreneur’ who has created their own venture and analyse their ‘entrepreneurial journey’ and reasons for their success in light of the ‘Start-up influences’ advocated by Burns (2011, pp. 34). Does your analysis support Burns criteria for distinguishing between‘owner-managers’ and ‘entrepreneurs? Do Burns ‘Start-up influences’ adequately explain the components of entrepreneurial success? If not then what other factors need to be taken into account in the venture creation process? What do you personally conclude about the key factors for entrepreneurial success?

EVENT Pre Launch Launch Post Launch

Burns Start-up Influences Antecedent Influences Family Ethnicity Gender Education Previous employment Religion Social group National culture Start-up Influences Situational Factors Employment Unemployment Immigration Economic opportunity Push v Pull Personal Character Traits Need for independence Need for achievement Internal locus of control Ability to live with uncertainty & take risks Opportunistic Innovative Self-confident Proactive & self motivated Visionary with flair Ability to live with uncertainty & take greater risks

Burns Start-up Influences: Personal Character Traits Owner Manager Entrepreneur Need for independence Need for achievement Internal locus of control Ability to live with uncertainty & take risks Opportunistic Innovative Self-confident Proactive & self motivated Visionary with flair Ability to live with uncertainty & take greater risks

Burns Start-up Influences Antecedent Influences Family Ethnicity Gender Education Previous employment Religion Social group National culture Start-up Influences Situational Factors Employment Unemployment Immigration Economic opportunity Push v Pull Personal Character Traits Need for independence Need for achievement Internal locus of control Ability to live with uncertainty & take risks Opportunistic Innovative Self-confident Proactive & self motivated Visionary with flair Ability to live with uncertainty & take greater risks

Entrepreneurship - Process [How?] Entrepreneur - People [Who & Why] Entrepreneurship - Process [How?] Growth Theories Timmons Burns Bygrave Frese Bolton & Thomson EVENT [WHAT & WHEN] Pre Launch Launch Post Launch Conception Existence Survival Growth Success Takeoff Maturity Core & Desirable Attributes Start Up Influences Personality Characteristics Antecedents Situational Factors Innovation Triggering Event Implementation Idea Personal Attributes Knowledge of Competitors Knowledge of Customers Marketing Strategy Resources Founder Opportunity Team Personality Human Capital Active Performance Environment National Culture Focus Advantage Creativity Ego Social

Entrepreneurship - Process [How?]   Growth Theories Entrepreneur - People [Who & Why] Entrepreneurship - Process [How?] Themes EVENT [WHAT & WHEN] Pre Launch Launch Post Launch Conception Existence Survival Growth Success Takeoff Maturity Timmons Burns Schumpeter Kirzner Bygrave Frese Bolton & Thomson Sarasvathy Markman & Baron Steve Blank Business Model Lean Start Up Effectuation Pattern Recognition Creativity Innovation Social Capital Self-Efficacy

Briefly introduce entrepreneur and terminology Apply and discuss Burns Discuss limitations and extend discussion using appropriate theory Conclusion Notes

Task (1b): Based on your evaluation and lessons learnt from the previous task and using the ‘General Enterprise Test’ (Burns, 2011, pp. 54) and Applegate’s ‘Entrepreneurial Mindset Tool’ (see below) as starting points, evaluate your own entrepreneurial profile. How could you enhance your entrepreneurial capabilities, whether for entrepreneurship, intrapreneurship or personal enterprise?

Task (1b): Based on your evaluation and lessons learnt from the previous task and using the ‘General Enterprise Test’ (Burns, 2011, pp. 54) and Applegate’s ‘Entrepreneurial Mindset Tool’ (see below) as starting points, evaluate your own entrepreneurial profile. How could you enhance your entrepreneurial capabilities, whether for entrepreneurship, intrapreneurship or personal enterprise?

Evaluation – Goes in Appendices GET TEST APPLEGATE TEST REFLECTION FROM TASK 1A Reflection NARRATIVE v SW [OT] Recommendations NARRATIVE v TOWS

GOOD LUCK I hope you enjoy completing the assignment and I look forward to reading your responses. Notes