Marketing: Under the Influence

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Presentation transcript:

Marketing: Under the Influence Lesson 11 Marketing: Under the Influence © 2016 Johns Hopkins University

Test your brand recognition All logos are trademarked and/or copyrighted. How many companies and products can you identify based on just a piece of their logo?

All logos are trademarked and/or copyrighted.

Food Advertising Spending Annual spending by U.S. food and beverage manufacturers on advertising in 1997 (the last year industry-wide data were openly available) Source: Gallo A. Food Advertising in the United States. In: America’s Eating Habits: Changes and Consequences. USDA Economic Research Service; 1999:173-180.