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QUESTION 1B The list of concepts to which questions will relate is as follows: • Genre • Narrative • Representation • Audience • Media language

Question 1(b) requires you to select one production and evaluate it in relation to a media concept.

How did you segment your audience? Target audience Segmentation How did you segment your audience? Questionnaires Research into similar texts

Target audience Segmentation: Primary Secondary Mythical ideal consumer

Target audience Demographics Psychographics Geographics

How did you use the following to target your audience? Mise en scene Camerawork Editing Sound

How active is your audience? Hypodermic syringe model – passive Uses and gratifications model (Blumler and Katz) – active Stuart Hall – audience reception theory – passive and active

How might your audience decode your text? Stuart Hall How did you encode the media text? What is the preferred reading? How might people negotiate the reading? How might audiences oppose the reading and why?

What audience pleasures have you offered? How? Why?

Generic pleasures Dyer - “Genres are pleasurable because they offer escapist fantasies” Abercrombie - “We derive pleasure from observing how the genre is manipulated” Steve Neale - “Pleasure is derived through repetition and difference” Fowler – ‘…readers having a pre-existing knowledge and expectations…’

Audience pleasures Cognitive Sensory Vicarious Generic Visceral Representation Emotional Schadenfreude Comedic Sex tactics Shock tactics Likable characters

Audience pleasures Representation pleasures Stereotypes Subversion Alternative

Audience pleasures Comedic pleasures Slapstick Repartee Satire Gross out

How have you created awareness, interest, desire and action?

AIDA (Awareness, interest, desire, action) Maslow’s hierarchy of needs (http://kjsa2media.blogspot.co.uk/2012/04/maslows- hierarchy-of-needs.html) Young and Rubicam (https://prezi.com/ckjx3qg5k- tw/young-and-rubicam-4-cs/) Vance Packard (http://changingminds.org/explanations/needs/packard_need s.htm)