Types of Advertising.

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Presentation transcript:

Types of Advertising

N A M E THE B R D 1. 2. 3. 4. 5. 6. 7. 8. 9.

And the brand is… Dove Amazon Puma Michelin Shell Toyoda Nestle Mustang …wait that isn’t a logo

Purpose of Ads Increase sales Creating & maintaining brand identity Introduction or modification Increase word-of-mouth Advertising Techniques-slogans, endorsements, cartoon characters, emotional appeals

Types of Advertising Print- Newspaper, Magazines, Brochures Outdoor- Billboards, Events Broadcast- TV, Radio, and the Internet Covert Advertising Any guesses? Public service Advertising (socially driven) Celebrity endorsements

All ads can fit in at least one of these categories: Information Ads- describes features, gives facts on price or quality Sends message of good to buy Image Ads- Contributes to the lifestyle consumer wants, often used celebrities to endorse or recommend product Sends message of you will be something if you buy

Be mindful of the Ads Ads will not mention the negative Be realistic (think weight loss ads) Don’t trust endorsements Famous people are more times than none NOT the expert Beware that many actors you see no not actually use the product/service Beware of the catchy slogans- no guarantee of quality Ads will center on trends and tempt impulse buying What is a trend? What is impulse buying?

How can be get more information on products?

How can be get more information on products? People you know and trust Product labels Internet (customer reviews, reputable sites, consumer organizations) Consumer organizations often times test products for us

Challenge: Who can create the best ad for the product? Find an product around the room and create an advertisement for that item.