Engaging Local Municipalities in the Workplace Partnership for Life Todd Franzen Gift of Life Donor Program 800-366-6771 tfranzen@donors1.org

Engaging Local Municipalities in the Workplace Partnership for Life N.J. Conference of Mayors Opportunity Preliminary meetings to discuss partnership in Spring 2004 Presentation and exhibit booth during New Jersey Conference of Mayors Conference in April 2004 Commitment from Association to support WPFL campaign

Engaging Local Municipalities in the Workplace Partnership for Life Top Down Approach Approach Conference of Mayors or League of Municipalities about partnership Secure commitment from entire Association Try to send initial communication directly from the Association

Engaging Local Municipalities in the Workplace Partnership for Life Three Phase Approach on Local Level Secure commitment from Mayor Get on the agenda for announcement at council meeting Implement Campaign

Engaging Local Municipalities in the Workplace Partnership for Life Campaign—Make it Win/Win Invite local press to do a feature Communication from Mayor to all employees Link municipality website to Gift of Life Campaign announcement in city newsletter Promotion at community event (i.e. health fair or sporting event)

Engaging Local Municipalities in the Workplace Partnership for Life Where to start?? Play to your strengths, use connections Utilize local recipients or donor families Consider both large and small communities Stay in contact with Mayors