The Perfect Pitch.

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Presentation transcript:

The Perfect Pitch

The Perfect Pitch A pitch should be Pitch SUCCESS Compelling and provocative Establish credibility Focus on the audience Pitch SUCCESS

The Perfect Pitch Simple Unexpected Apply the KISS principle – Keep It Super Simple If you cannot explain it simply, then you do not understand it Unexpected Grab the audience’s attention Don’t underestimate the value of shock, humor, sex No gimmicks

The Perfect Pitch Concrete Credible Keep it real Make it tangible to the audience Credible No statistics unless compelling Only the important details – less is more

The Perfect Pitch Emotion Story If you are not excited, your customer will not be excited Talk benefits not features – what is in it for the customer? Story Tell a story Be sexy

The Perfect Pitch Pitch SUCCESS TV / Radio commercials are examples of the perfect pitch

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