International Strategic Planning INTERNATIONAL BUSINESS CHAPTER 14 Hao Zhuo TFSU

Learning Objectives Globalization and localization Content of a firm’s strategies Determinants of international strategic planning Process of international strategic planning International strategic planning and organizational structure

Globalization and localization

The Advantages and Disadvantages of the Four Strategies Strategy Advantages Disadvantages Global Exploit experience curve effects Exploit location economies Lack of local responsiveness International Transfer distinctive competencies to foreign markets Inability to realize location economies Failure to exploit experience curve effects Multidomestic Customize product offerings and marketing in accordance with local responsiveness Failure to transfer distinctive competencies to foreign markets Transnational Reap benefits of global learning Difficult to implement due to organizational problems Source: Charles W. L. Hill (2001). International Business – Competing in the Global Market Place: Postscript 2001, the McGraw-Hill Companies, Inc.

Levels of Strategies the company-level strategy, the department-level strategy, the product-level strategy

International Strategic Planning

International Strategic Planning and Organizational Structure

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