prof. michael angelo g. abadia Product Proposal NAME OF THE PRODUCT: gingerize tea Name of the company presenting the proposal: ruby marie A. claverol Name of the company approached with the proposal: prof. michael angelo g. abadia Date proposed: February 23, 2018

INTRODUCTION OF THE PRODUCT Tea was officially introduced to England by the young Portuguese wife of Charles II, Catherine of Braganza, in 1662. She served it to her aristocratic friends and soon tea became the fashionable drink of the day. Tea brings lots of benefits to our health which includes boosting our immune system while ginger provides energy. Gingerize tea was derived from the two words “ginger” and “energize”. As a working mom and student at the same time, I want to be more productive as much as possible. Working in a BPO industry seems to make it hard for me. Drinking coffee, soft drinks and all other energy drinks is the usual remedy for sleepiness especially during night shifts. Since health is still the top priority hence the product was made. History of the Product

INTRODUCTION OF THE PRODUCT To become the number one tea retail experience in the Philippines. To promote healthy living by drinking quality loose-leaf tea. To obtain a minimum of 200 regular customers in the Philippine market the first year of operation. Objectives

INTRODUCTION OF THE PRODUCT Gingerize Tea has excellent energizing properties that act on the nervous system and help keep us awake and alert. Drinking tea when tired from work or study can make a person feel refreshed. This is an effect of caffeine, which is present in tea. It includes increased alertness and a mild diuretic effect. It has a stimulant effect on the central nervous system, it can ward off drowsiness and increase the capacity for mental or physical labor. About Gingerize Tea Caffeine (Bitterness component in tea) Increases alertness (decreases tiredness and drowsiness) Increases stamina Mild diuretic Catechins (Astringency component in tea) Decreases blood cholesterol Gingerol (component in ginger) Powerful anti-flammatory Antioxidant Regulate appetite and carbohydrate metabolism Honey Contains hydroxymethylfurfural (simple sugar) Lemon Alkalizing for the body Rich in Vitamin C Components

PRODUCT Packaging and Cost

High Benefit expectation Target Market MARKET SEGMENTATION DEMOGRAPHICS GEOGRAPHICS Working people Senior Citizen All major cities Philippines Youngsters PSYCHOGRAPHICS BEHAVIORAL Medium-High class Daily Occasion High Brand Loyalty Very Often Usage Study Busy Work High Benefit expectation

Competitors

Competitive Advantage Marketing Campaign Cost – the price is cheaper than its competitors. Benefits – cause no side-effects as it consists of purely 100% natural ingredients.

Conclusion Gingerize Tea have a huge benefits of by having new concept and new product in tea industry. Being purely natural is suitable to aim different targeted customer and consumer. Conscious for all youth and gender.