Social Media Report.

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Presentation transcript:

Social Media Report

4th Quarter Overview September - For Heritage Month, we concentrated on the enrichment and preservation of language through our #UncensoredVoices theme. October - was filled by the excitement of the bus. All articles/posts were centred around the movements of the two buses. Highlight: Live-tweeting from the different locations which the bus was taking the Activators. November - The 16 Days of Activism campaign kicked off with the team attending and tweeting live from an event hosted by Inyathelo with a panel of prominent women discussing topics that affect women in society. During this month, an Imbizo talking about a similar topic of violence in homes also took part. The next slide is the annual social media report from 18 January 2017 – 18 January 2018 and tells a story of which months were most performing.

18 January 2017 – 18 January 2018

Facebook Top Performing Post & Stats A safe distance away from the elections and news of new coalitions, this event was a much needed debrief and reflection space for Activators and the public at large. I wasn’t surprised that this post got this much traction.

Twitter Top Performing Post & Stats The most performing month and tweet was in September: we received 3,423 impressions for the above twee alone and gained a total of 248 followers.

Social Media Follower Growth Facebook Twitter YouTube Instagram LinkedIn Aug 6317 7306 203 830 243 Sept 6370 7554 205 908 249 Growth 53 248 2 78 6

Website Stats These are the website stats from October – December 2017. The *bounce rate is quite concerning because it’s over 40% and the top 3 pages visited are Home, Application page and the Login. *The percentage of single-page sessions” (i.e. sessions in which the person left your site from the entrance page without interacting with the page)