Presented by Mira Panteleeva and Radina Petkova -10a The Success Story of the Founder of Starbucks Howard Schultz Presented by Mira Panteleeva and Radina Petkova -10a
"I always wanted to do something to make a difference."
Who is Howard Schultz? he is recognized for his entrepreneurship and leadership he built the Starbucks Coffee Company into one of the world`s most recognized and respected businesses
Why Howard Schultz? Everybody knows Starbucks but not many are familiar with the person who was responsible for its success
His “rags-to-riches” story born in Brooklyn during his childhood he lived in poverty earned an athletic scholarship to university worked various jobs to support himself
After College vice president and general manager of “Hammerplast” encountered the Starbucks shops in Seattle he was passionate, ambitious and committed director of retail operations and marketing at Starbucks
The Trip to Milan a trip to Milan made him understand the personal connection people can have with coffee he was a strong communicator because his idea was born thanks to his talking to the Milan coffee shop owners a roadside espresso bar in Milan
Quitting Starbucks he had a definite aim, vision and purpose quit Starbucks when the founders didn’t like his ideas he was courageous because he wasn`t afraid to burn bridges if it meant moving forward
His New Company started his own coffee company - "Il Giornale" spent an year raising 1.6 million dollars to launch his business with positive attitude and perseverance he took action and believed in the success of his idea
Buying Starbucks had an enormous success after two years he bought Starbucks for 3.8 million dollars and became CEO
The Evolution of the Starbucks Logo
Starbucks Today today Starbucks has 26 000 stores in 75 countries the company is ranked third on Fortune’s list of “World’s Most Admired Companies”
Personal Experience Starbucks puts the names of their customers on the cup making it unique for everyone.
Thank you for the attention! Sources: entrepreneur.com wikipedia.com businessinsider.com forbes.com