2010 Membership Services Revenue & Profit T I M E Exposition (S2) Buyers Guide (S1) Annual Conference (S1&3) Member Directory (S1) Mailing Labels (S2) Compensation Survey(S1) Diversity Brief (S3) HR Pulse (S2&3) E-Newsbrief (S3) Foundation (S1 &3) Bookstore (S1) Webinars (S1) HR Leader Guide (S1&3) Leader Institute (S2&3) Outreach (S2) Labor Readiness Manual (S1&3) Member Recruitment Plan (S2) Member Retention Plan (S2) Web site (S1&3) Online Learning (S3) Member Orientation (S2) T I M E HR Metrics Tool (S1) (CEO Dashboard) HCHR Toolkit (S3) Mentoring Program (S2) Job Description Book (S3) Online Community (S1&3) Career Center (S1) Certification - 2011 (S3) Thought Leader Forum (S2&3) DPG (S3) Other Publications (S3) Development Introduction Growth Maturity Decline This is the investment stage, zero sales with capital expenditures Slow sales growth, no profits, the question mark stage Rapid market / brand awareness and increasing profits Sales begin to slow down as most members have achieved acceptance, profits begin to level off or decline in the face of competition Both sales and profits are declining and members no longer see the value in the products Legend: Aligned w/2008 Strategic Plan -- S1: Strategic Obj. 1 – Business Development, | S2: Strategic Obj. 2 – Building Relationships | S3: Strategic Obj. 3 - Membership

2010 ASHHRA Membership Services Development Phase Primary focus is the Educational offerings of ASHHRA Online Learning (S3) ROI ~ 0% in 2010, 7% in 2011 Labor Readiness Manual (S1&3) ROI~100% in 2010 Job Description Book (S3) ROI~2 to 4% in 2010 Certification (S3) ROI ~ (22%) in 2011, (2%) in 2012, 4% in 2013 Health Care HR Toolkit (S3) ROI~2 to 4% in 2010 Leader Institute (S2&3) ROI~2 to 4% in 2010 Other Publications (S1&3) ROI~2 to 4% in 2010 Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget. 2010 ASHHRA Membership Services

2010 ASHHRA Membership Services Introduction Phase Primary focus is the Membership offerings of ASHHRA ENewsbrief (S3) ROI~36.7% in 2009 Diversity Brief (S3) ROI~18% in 2009 Membership Orientation (S3) ROI~0%, member enhancement Member Retention Plan (S3) ROI~0%, member enhancement Member Recruitment Plan (S3) ROI~0%, member enhancement Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget. 2010 ASHHRA Membership Services

2010 ASHHRA Membership Services Growth Phase Primary focus is the Service offerings of ASHHRA Buyers Guide(S1) ROI~7.6% in 2009 Membership Directory(S1) ROI~12.3% in 2009 Webinars (S3) ROI~34.2% in 2009 Web Site(S1&3) ROI~8.9% in 2009 Online Community (S1&3) ROI~-49% in 2009 Mentoring Program (S2) ROI~0%, member enhancement Thought Leader Forum (S2&3) ROI~(52%), member enhancement Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget. 2010 ASHHRA Membership Services

2010 ASHHRA Membership Services Maturity Phase Primary focus is the Educational offerings of ASHHRA HR Pulse (S2&3) ROI~18% in 2009, slowing declining Annual Conference (S1) ROI~16% in 2009, slowing declining Exposition (S2) ROI~22% in 2009, slowing declining Mailing Labels (S2) ROI~40% in 2009 Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget. 2010 ASHHRA Membership Services

2010 ASHHRA Membership Services Decline Phase Primary focus is the Product offerings of ASHHRA Bookstore(S1) ROI~2.7 in 2009 HR Leader Guide (S1&3) ROI~4% in 2009 Outreach (S2) ROI~0%, member enhancement HR Metrics Tool (S1) ROI~(36%) in 2009, contract up in 2010 Career Center (S1) ROI~(48%) in 2009, contract up in 2010 DPG (S3) ROI~(487%) over three years Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget. 2010 ASHHRA Membership Services