Basic Communications Models Or….a couple of things you may not have thought about! © 2003 Don W. Connelly

Shannon-Weaver Model Idea!

Shannon-Weaver Model Idea! Message # 1

Shannon-Weaver Model Channel Idea! Message # 1 Channel

Shannon-Weaver Model N O I S E Channel Idea! Message # 1 Channel

Shannon-Weaver Model N O I S E Channel Idea! Message # 1 Message # 2

Shannon-Weaver Model N O I S E Channel Idea! Message # 1 Message # 2

Shannon-Weaver Model N O I S E Channel Idea! Message # 1 Message # 2 Image Channel

Shannon-Weaver Model N O I S E Sender Channel Idea! Message # 1 Image Channel Sender

Shannon-Weaver Model N O I S E Sender Receiver Channel Idea! Message # 1 Message # 2 Image Channel Sender Receiver

Shannon-Weaver Model N O I S E Sender Receiver Semantic Noise Channel Idea! Message # 1 Message # 2 Image Channel Sender Receiver Semantic Noise

This is a basic model but... We need a model that will work for a mass medium! What’s that?

What’s a Mass Medium? A medium that can deliver a message to a large number of people simultaneously! What’s a large number of people? What’s simultaneously? Sorry but there is no one definition of “mass medium.” But we do have a good model that applies to many situations.

Mass Communication Model Event

Mass Communication Model Event Source

Mass Communication Model Event Source Message

Mass Communication Model r Event Source Message

Mass Communication Model r Event Source Message Message

Mass Communication Model r Event Source Message Message Audience

Mass Communication Model r N O I S E Event Source Message Message Audience N O I S E

Mass Communication Model r Semantic Noise N O I S E Event Source Message Message Audience N O I S E Semantic Noise

Mass Communication Model r Semantic Noise N O I S E Event Source Message Message Audience N O I S E Bias Semantic Noise

Mass Communication Model r Bias Semantic Noise N O I S E Event Source Message Message Audience N O I S E Bias Semantic Noise

Mass Communication Model r Bias Semantic Noise N O I S E Event Source Message Message Audience N O I S E Bias Bias Semantic Noise

Are the Media Unbiased? Where does it come from?

How do you use mass communication?

5 ways we use mass communications Surveillance….gathering information. Decision making….based on surveillance you make a decision to take some action. Social and cultural interaction….we use information to define, identify and keep membership in groups. Groups are defined by the information they believe is true!

5 ways contd….. Self understanding…..We see ourselves in the media. We identify and relate to others by seeing and hearing them in the media. Diversion…..plain and simple ……. ENTERTAINMENT!