Simulation of Marketing Mix – Placement of Business

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Presentation transcript:

Simulation of Marketing Mix – Placement of Business Mendel Chen TJHSST Computer Systems Lab Senior Research Project 2009-2010 1

Abstract Purpose: to create a program that finds the optimal location of a business Methods: Marketing mix Distribution channels Heuristic Language: Java/Python 2

Background Flaws of previous models Flexible heuristic Factors Economic variables Marketing mix Ceteris Paribus 3

Fairfax County Population Density Map that is converted for information on population density 4

Discussion Fluid heuristic Multiple variables Testing through previous businesses 5

Goals Second Quarter Coordinate system Local Business finder Basic heuristic Third Quarter Fine tuning Varying heuristic Long Run More variables (possibly outside distribution channel) Higher accuracy 6

Current Results GUI Raw data processors Current GUI 7