LOGIC OF SOCIAL NORMS INTERVENTIONS EVIDENCE NEEDED UNDERLYING PROBLEMS INTERVENTION STRATEGY INTERVENTION GOAL ANTICIPATED OUTCOMES DESIRED IMPACT Alcohol-related adverse consequences Personal hazardous drinking pattern Correct misperception of descriptive and/or injunctive norms Behavior Change: Decrease hazardous drinking patterns Harm Reduction: Decrease alcohol-related adverse consequences Campus-wide social norms marketing campaign Misperception of normative behavior EVIDENCE NEEDED Prevalence of hazardous drinking patterns*; prevalence of misperceptions*; association between the two* Campaign conformed to social norms principles & reached intended audience Prevalence and/or degree of misperception decreased* Prevalence & number of protective behaviors used increased* and prevalence and/or degree of hazardous drinking decreased* Prevalence and/or number of adverse consequences decreased* *Baseline assessment needed before intervention & follow-up assessment after intervention

UNDERLYING PROBLEM(S) INTERVENTION STRATEGY INTENDED POPULATION UNDERLYING PROBLEM(S) INTERVENTION STRATEGY LOGIC MODEL FILL-IN-THE-BLANKS INTERVENTION GOAL(S) ANTICIPATED OUTCOMES DESIRED IMPACT(S) This is evidence for strengthening the inferential line which is what tells us that A caused B.

UNDERLYING PROBLEM(S) INTERVENTION STRATEGY INTENDED POPULATION UNDERLYING PROBLEM(S) INTERVENTION STRATEGY EVIDENCE NEEDED & SOURCE INTERVENTION GOAL(S) ANTICIPATED OUTCOMES DESIRED IMPACT(S) This is evidence for strengthening the inferential line which is what tells us that A caused B.