Ch 9: Prejudice Part 4: March 28, 2014

What causes prejudice? Cognitive factors (cont. from Wed.): Ingroup/outgroup distinctions: “Blue-eyed/Brown-eyed exercise” by Jane Elliott Effects for the group ‘on the bottom’? Elliott’s main point? Criticisms of Elliott’s exercise:

What causes prejudice? 3) Social Factors - Importance of socialization by parents, peers, media Gender stereotype examples Links to parenting behaviors & kids’ play behaviors Kids’ beliefs about boys’/girls’ risk for injury

Media effects – Images may indicate how men/women should look Research evidence of ‘face-ism’ What is this effect? Archer’s research on face-ism Gender differences - Perceptions of the target?

Reducing Prejudice Research focuses on 4 solutions: 1) Intergroup contact – Allport’s contact hypothesis – Example school desegregation in U.S. Need certain conditions:

Reducing Prejudice (cont.) 2) Group Interdependence - Jigsaw Classroom example – Aronson’s research Similar to Robber’s Cave experiment How does the group project work in jigsaw class? What were the effects? Why does it work?

3) Education – Blue-eyed/Brown-eyed example Training in statistics, diversity training

4) Motivation – Different motives - desire to eliminate prejudice vs. desire to appear unbiased Are stereotypes automatic? Automatic may be 1st step Followed by controlled processing Difficult in some conditions to use controlled process -