EC Rider Marketing Update May 16, 2017

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Presentation transcript:

EC Rider Marketing Update May 16, 2017

EC Rider Marketing Initiatives Branding and Web Pass Giveaway Marketing Campaign Business Outreach Online Ads Public Relations

Website Website Complete

Marketing Campaign

Timeline: May - July 2017 Campaign Overview: Use $4,600 to purchase two sets of passes: 1,580 regular fare tickets – targeted to tourists through local business locations 3 one-year passes, 12 one-month passes – targeted to locals through online contest

Targeted Approach # 1 : Local Business Outreach Identify key local business partners i.e. hotels, restaurants, visitor centers. Mail free ride passes and conduct phone call outreach. Encourage distribution of passes to patrons & guests.

Targeted Approach # 2 : Online Pass Giveaway Contest Encourages users to sign up or nominate a friend to win free passes. Promoted through online ads, PR, and eblast. Contest will increase traffic to new website and enable trip planner remarketing ads.

Sample Online Ad Graphics

Facebook Graphics

Google Graphics

Eblast

Website Landing Page

Public Relations

Public Relations Upcoming PR Initiatives include: Website Launch/Brand Announcement Free Pass Initiative Dump the Pump Day

QUESTIONS?