TV Ranks First in Helping Consumers Form Their Consideration List When They Are In The Market For A Vehicle Which of the following helps you develop your.

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Presentation transcript:

TV Ranks First in Helping Consumers Form Their Consideration List When They Are In The Market For A Vehicle Which of the following helps you develop your consideration list of vehicle brands? When considering a vehicle, Television has more influence on buyers than online search and online video Source: VAB Automotive Likely Buyers Study, November 2016; Base: Adults 18+ who intend on purchasing/leasing a vehicle in next 6 months; Q. Which of the following helps you develop your consideration list of vehicle brands? Select any or all that apply