Health Club ‘AB City Pack’ City Offering

The OOH destination & audience specialist We create engaging communication solutions in desirable consumer environments Retail Health & fitness Active family Youth Destination malls Health clubs Leisure centres Cinemas Shopping centres Gyms Playcentres Schools & 6th forms

Private Health Clubs City Offering You can reach an uber-affluent & elite with our ‘AB city’ health club pack 98% ABC1 audience profile - 79% higher than the national average 74% AB profile – nearly 3 times the national average Up to £250 per month membership cost ensures a premium audience with a high disposable income An exclusive selection of some of the UK’s best located private member health clubs

The Sites Nuffield Health Pure Gym David Lloyd Soho Gyms EC1-4 Postcodes & Stockbroker Commuter Belt Nuffield Health Pure Gym David Lloyd Soho Gyms

The Sites Locations & Audience Figures Network Site Code Site Name ABC1 Members City Postcode TV Region Inside M25 6's D6's Health Club David Lloyd David Lloyd FULHAM 5,500 ABC1 members / 22,000 footfall per 2 weeks London SW6 1BW Yes 1 2 David Lloyd RAYNES PARK SW20 8DE 5   Nuffield Health Nuffield Health BATTERSEA 5,000 ABC1 members / 20,000 footfall per 2 weeks SW11 5BT Nuffield Health BLOOMSBURY WC1N 2AY 3 Nuffield Health CITY EC4R 3TE Nuffield Health FULHAM SW6 6PF Nuffield Health WANDSWORTH SW18 4SQ Nuffield Health WIMBLEDON SW19 1QB Pure Gym Pure Gym London Aldgate (LAX) 6,000 ABC1 members / 24,000 footfall per 2 weeks EC3A 7DH Pure Gym London Canary Wharf E14 4AN Pure Gym London South Kensington (LAX) SW7 2NJ Pure Gym London St Paul's EC1A 7DH Pure Gym London Wall (LAX) EC2M 5QB Soho Gyms Soho Gyms Farringdon EC1R 5DL Soho Gyms Tower Hill EC3N 2LB 83,000 ABC1 members / 328,000 footfall per 2 weeks 17 16 61,420 AB members / 245,680 per 2 weeks

David Lloyd David Lloyd is the UK’s most premium health club offering exercise and racquet facilities for affluent, city based individuals Members pay between £80-£250 a month on membership Wide range of facilities include health and beauty spas, club lounges and cafes, sports shops, crèches and Tennis Courts Key locations: Fulham and Raynes Park

Nuffield Health Nuffield Health provides their members with access to a network of health experts along with great fitness facilities, swimming pools and group classes It combines hospitals, health clinics, fitness and wellbeing, diagnostic units and a wide range of treatments into one complete health and wellbeing service Membership costs £70-£120 Key locations: Battersea, Fulham, Wimbledon, City

Pure Gym Pure Gym are the biggest and fastest growing gym chain in the UK. They offer 24 hour access in key locations across the city for young, active and ambitious professionals Members pay £40+ per month Key locations: Canary Wharf, St Paul’s, Wall, Aldgate, South Kensington

Soho Gyms Soho Gyms offer 24 hour gym access to a male focused audience in key London locations They position themselves as fitness experts passionate about people taking great care of their bodies Membership costs £60-70 Key locations: Farringdon, Tower Hill

74% 94% 43% 33% 328,000 total footfall The Audience every 2 weeks AB profile 94% Average salary of £70,000 of members have a positive mindset whilst at the gym 43% of members often notice adverts around the gym 328,000 total footfall every 2 weeks 33% of members are more likely to buy products advertised at the gym Members make on average 2 visits every week

Audience Insight 79% 80% of the health club audience agree it’s worth paying more for quality goods of health club members say they enjoy owning good quality things 75% 52% of health club members say they like to treat themselves to something they don’t need of health club members are prepared to pay more for products that make life easier

Jaguar During the build up to the release of the all new F-Pace SUV, Jaguar wanted to target affluent older females and families to appeal to a relevant audience likely to purchase a new car in the next 12 months. They used multiple creative copy on 6-sheet and D6 displays across our health club network to communicate with both a female and male audience.

Land Rover Microsoft took advantage of the gym environment to target fitness enthusiasts with the Microsoft Band 2. 6-sheet posters underpinned & supported a wider in-club partnership initiative with Nuffield Health.

Clinique Continuing our successful relationship with Clinique, they wanted to promote their Men’s moisturiser and face scrub products in front of an image conscious male audience. As 66% of male health club members use moisturiser and face creams, our network provided the perfect environment through sampling activity, supported by 6-sheet and D6 displays.

Lab Series Lab Series wanted to promote their male anti-ageing skin product in front of affluent, image conscious gym-goers. Our health club network provided the perfect environment to reach their target audience at a time when they are looking to improve themselves. We distributed 40,000 samples across our David Lloyd network, supported by 6-sheets.

Clarins Clarins wanted to target affluent and image conscious men to promote their range of male products. They ran a sampling campaign across David Lloyd, Nuffield Health and the Reebok Club (Canary Warf). The samples were very popular.

Microsoft Microsoft took advantage of the gym environment to target fitness enthusiasts with the Microsoft Band 2. 6-sheet posters underpinned & supported a wider in-club partnership initiative with Nuffield Health.

Morocco Tourism Understanding that Health Club members are 3 times more likely to visit a long-haul destination, the Moroccan National Tourist Office took advantage of our ‘elite pack‘ across David Lloyd & Nuffield. With an average member salary of £70k, the MNTO were able to promote Morocco as a relaxing destination to a 'well-heeled', receptive audience.

Bupa Bupa wanted to target specific London locations in order to promote their insurance packages in front of an affluent audience. They utilised 6-sheets and D6 screens in specific post codes in London, in a campaign that reached 40,000 ABC1 members.

e. dan.photi@boomerangmedia.co.uk For More Information Please Call Dan Photi Head of Sales t. 01252 368308 e. dan.photi@boomerangmedia.co.uk