Clothing
80% of a client’s decision to do business with you is due to IMAGE Image-3 V’s Verbal Message - 7% Vocal Message - 38% Visual Message - 55% 80% of a client’s decision to do business with you is due to IMAGE
Why So Many Clothes? Who Dictates Fashion?
Children and Teens as Clothing Consumers
Fashion Characteristics Constantly changing Cannot exist in isolation Followed Is not style Fad Classic Follows a cycle - acceptance curve
Quality Indicators
Money Saving Tips Have knowledge of price & quality in different clothing types Cross Shop Read hang tags & labels Know your fabrics Watch for workmanship Build wardrobe around a few coordinated pieces
Continued Purchase basic items in multiple units Keep records of brand performance Retain all labels and sales slips Don’t buy fad items Avoid bargains you don’t need Don’t shop when your desperate Look for economical clothing choices Watch for hidden costs
Shopping locations Department Stores Specialty Stores Mass Merchandise Stores Discount Stores Off Price Stores Factory Outlet Shopping Internet Second Hand Stores Mail Order
Wardrobe Building Select 4 light and dark neutral bottoms Select 2 Jackets Select 3 Tops 9 Pieces = 22 Looks Take inventory of pieces you own Carry a list of items you own and ones you need
Clothing Inventory