Clothing

80% of a client’s decision to do business with you is due to IMAGE Image-3 V’s Verbal Message - 7% Vocal Message - 38% Visual Message - 55% 80% of a client’s decision to do business with you is due to IMAGE

Why So Many Clothes? Who Dictates Fashion?

Children and Teens as Clothing Consumers

Fashion Characteristics Constantly changing Cannot exist in isolation Followed Is not style Fad Classic Follows a cycle - acceptance curve

Quality Indicators

Money Saving Tips Have knowledge of price & quality in different clothing types Cross Shop Read hang tags & labels Know your fabrics Watch for workmanship Build wardrobe around a few coordinated pieces

Continued Purchase basic items in multiple units Keep records of brand performance Retain all labels and sales slips Don’t buy fad items Avoid bargains you don’t need Don’t shop when your desperate Look for economical clothing choices Watch for hidden costs

Shopping locations Department Stores Specialty Stores Mass Merchandise Stores Discount Stores Off Price Stores Factory Outlet Shopping Internet Second Hand Stores Mail Order

Wardrobe Building Select 4 light and dark neutral bottoms Select 2 Jackets Select 3 Tops 9 Pieces = 22 Looks Take inventory of pieces you own Carry a list of items you own and ones you need

Clothing Inventory