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Presentation transcript:

NOTE TO INSTRUCTOR: ENTER YOUR SESSION ID ON THIS SLIDE NOTE TO INSTRUCTOR: ENTER YOUR SESSION ID ON THIS SLIDE. IF YOU DO NOT KNOW WHAT YOUR SESSION ID IS, GO TO HTTP://SCO.COM/2006FORUM/BREAKOUT.HTML. Presentation Title: How to Make Money with EdgeClick or We Don’t Call It “Rich Mobility” for Nothing Presenters: Andy Nagle & Scott Anderson Session ID: 113 & 138 Presentation Title: How to Make Money with EdgeClick Presenters: Andy Nagle & Scott Anderson Session ID: 113 & 138

Get Your Passport Stamped Get Stamped Get Your Passport Stamped Be sure to get your Developer Passport stamped Get your passport stamped By breakout session instructors By exhibitors in the exhibit hall Turn in your Passport After the last breakout session on Wednesday Drawing for great prizes for Wrap-up Session Remember to complete the breakout session evaluation form, too THIS SHOULD BE THE SECOND SLIDE IN YOUR PRESENTATION, FOLLOWING THE TITLE SLIDE.

SCO’s Business Model Mobility Services for Everyone Rich Mobility Platform UNIX for Replicated Sites and SMBs ALL BREAKOUT PRESENTATIONS WILL USE THIS SLIDE AS THEIR THIRD SLIDE, FOLLOWING THE TITLE SLIDE AND THE “GET PASSPORT STAMPED” SLIDE. THIS SLIDE WILL BE FOLLOWED BY ONE OF THE THREE FOLLOWING SLIDES, DEPENDING UPON WHETHER YOUR PRESENTATION IS PART OF THE UNIX TRACK OR THE MOBILITY TRACK IF YOUR PRESENTATION IS PART OF THE ME INC TRACK, DISCARD THE UNIX and the EDGECLICK SLIDES IF YOUR PRESENTATION IS PART OF THE EDGECLICK TRACK, DISCARD THE UNIX and the ME INC. SLIDES IF YOUR PRESENTATION IS PART OF THE UNIX TRACK, DISCARD THE MOBILITY and the EDGECLICK SLIDES TO DESCRIBE THIS SLIDE, USE WORDS LIKE THESE… SCO presents a unified product line from the individual to the enterprise SCO is extending its 25 years of experience in server technology to the individual. What these product lines have in common: They all are server based They all increase productivity They have the backing of some of the largest integrators and developers Proven Security & Reliability for the Enterprise Data Center

EdgeClick Rich Mobility Platform EdgeClick unleashes the full productivity potential of today’s mobile phones EdgeProcessor: A unique ‘mobility server’ that takes the burden of full mobile enablement off the client and application end points EdgeBuilder SDK: Speeds development of mobile solutions for .NET, NetBeans and Palm devices EdgeClick Park: A web portal for hosting and marketing your subscription-based mobile solutions.

EdgeClick Solution Deployment Options In customer’s data center Traditional on-premises deployment (EC license) In your data center Subscription-based hosted deployment (EC license) An excellent market expansion strategy, e.g., Carladata In EdgeClick Park Subscription-based hosted deployment (EC subscription fee) Ideal for partners with no hosting infrastructure of their own

EdgeClick Pricing will be announced close to the product ship date Price will be based primarily on client access Two types of licenses will be available: Access to a hosted EdgeClick environment based on a monthly subscription fee Perpetual License to a complete stand-alone EdgeClick EdgeProcessor For dedication to a single application or account To set up a hosting service for multiple applications or accounts

HipCheck Pricing will be announced close to the product ship date Price will be based primarily on the number of servers being monitored. An additional charge will apply for each user after the first. Two types of licenses will be available: Access to a hosted HipCheck environment based on a monthly subscription fee Perpetual License to a stand-alone HipCheck Processor For dedication to a single account To set up a hosting service for multiple accounts

One Platform – Many Revenue Streams New Business Services Mobilizing existing customer systems New mobile solution sales Remote system administration services HipCheck set-up services System integration services Mark-Ups & Recurring Revenue EdgeProcessor mark-ups or subscriptions Solution hosting fees HipCheck mark-ups or subscriptions Me Inc. Shout service commissions Mobile handset sales commissions Ancillary hardware & software sales

One Platform – Many Revenue Streams New Business Services Mobilizing existing customer systems New mobile solution sales Remote system administration services HipCheck set-up services System integration services Built-in Customer base Expand to new customers via a hosted solution Monetization opportunities: Development & support svcs EdgeProcessor mark-ups/ commissions Hosting fees System integration services New customer subscriptions Handset commissions

One Platform – Many Revenue Streams New Business Services Mobilizing existing customer systems New mobile solution sales Remote system administration services HipCheck set-up services System integration services Pioneer new markets EdgeBuilder SDK: build and deploy in record time Monetization opportunities: Solution sales License-based Subscription-based EdgeProcessor mark-ups/ commissions System integration services Handset commissions Me Inc. service commissions

One Platform – Many Revenue Streams New Business Services Mobilizing existing customer systems New mobile solution sales Remote system administration services HipCheck set-up services System integration services Proactive/rapid-response service as a premium support offering Lowers your support costs Increases uptime and customer satisfaction Monetization opportunities: Recurring service fees HipCheck mark-ups

One Platform – Many Revenue Streams New Business Services Mobilizing existing customer systems New mobile solution sales Remote system administration services HipCheck set-up services System integration services Shortest Route to Revenue Equip/train/enable customer’s on-staff system administrators Increases their system uptime & lowers their internal support costs Monetization opportunities: Set-up service fees HipCheck mark-ups

One Platform – Many Revenue Streams New Business Services Mobilizing existing customer systems New mobile solution sales Remote system administration services HipCheck set-up services System integration services Use EdgeProcessor to link any two or more systems Greater share-of-wallet Discover custom solution opportunities Monetization opportunities: Integration service fees EdgeProcessor mark-ups/ commissions HipCheck opportunities Custom solution development Ancillary H/W & S/W sales

The EdgeClick Developer Challenge We can win this… The EdgeClick Developer Challenge

The Key to Cashing In on the Mobility Wave Ka-CHING The Key to Cashing In on the Mobility Wave The demand for rich mobility solutions and services is already enormous The EdgeClick platform provides the key for satisfying this demand rapidly and reliably It’s the single platform that opens up multiple revenue opportunities

How to Make Money with EdgeClick Questions, Feedback

How to Make Money with EdgeClick Questions

How We Help You Grow Your Business Partner support program discussion will go here Then there’s the vision for EdgeClick Park as a place to do business

EdgeClick Developer Support Program Educational webinar series Web forums Technical articles, white papers and documentation “First Alert” notifications of upcoming: Products and product upgrades Beta programs Technical events, Contests and promotions EdgeClick Challenge contest

Companies are Adopting Mobility Faster than Planned Wireless email Personalized Contacts and Calendar Content/information for Employees Sales Force Applications Field Service Applications Customer-Facing Applications Source: August 16, 2005, Trends “Mobile Application Adoption Leaps Forward” (Ellen Daly)

Mobile Business Drivers Perceived Benefits — United States Low TCO Lower Operating Costs Comp. Advantage High ROI Increased Org. Efficiency Increased Prod/Svc. Quality Increased Emp. Productivity Increased Cust Sat. Source: IDC