We decided to launch something called Khushaali ki Gaadi KKG was a way for the consumer to get the financial know-how so that he may beat inflation & achieve his dreams

Uniqueness of Van: Not a van… Office People did not need to come to an office, the office came to them!

Van aur Man ki kahaani Announcement not done properly Promoter gave the incomplete / incorrect spiel Promoter did not explain properly Consumer does not remember anything

Very Very SPECIAL! What we did Physical Digital Here we married the physical & the digital to create something very unique!

Consumer Immersion Never Seen : Never Heard : Never Felt Technology Consumer Immersion Never Seen : Never Heard : Never Felt

OBD Targeted by: Pincode SEC

MP3 Special success ‘secrets’ – For you ears only! Yeh kya ho raha hai bhai?? Yeh kya ho raha hai bhai?? Yeh kya ho raha hai bhai?? 3 Distinct benefits Blocks out ambient sound Decreases dependence on humans in a highly regulated category Bioscope effect: on-lookers got curious and demanded to hear Content: Highly motivational In the regional language Special success ‘secrets’ – For you ears only!

TABLET Never seen before Gave people a touch feel experience: a feeling of being in control Made it seem simple and relatable

Counselling Most people looked forward to meeting the counsellor after the digital interventions Opened up with questions in the privacy and comfort of the AC office

Mobile App With smartphones now available at 6-7k, everyone has one! For those that did, we distributed a m-app of the same calculators so that they could tinker around and discuss with family. They of course felt free to call us in case of any queries thru the built in link

App on CD Those that didn’t have a smartphone, got the calculators on a CD to take away “Go, Discuss with your loved ones. I’ll be back next week!”

Khushaali Footprint 3 Months; 12 markets educated & empowered Over 40000 people engaged Over 15000 leads generated Happy Consumers… Happy Client!

EMVIE Gold – Best Media Innovation for MDACS AWARDS & RECOGNITION EMVIE Gold – Best Media Innovation for MDACS IAMAI – Best Mobile Voice Campaign for MDACS