WHY EMAIL MARKETING IS YOUR BFF

About Me 30 years B2B marketing practitioner experience Industry sectors include:- aerospace; petrochemicals; heating and ventilating; and construction 2 years experience teaching and supporting students with marketing and leadership qualifications Course and training programme development About Me www.oxfordcollegeofmarketing.com

About Oxford College of Marketing 20 years’ experience in delivering marketing, digital marketing, sales and project management courses. Deliver qualifications from CIM, ISM, APS, APM as well as our own accredited qualifications. Over 2,000 students per year study with us – gaining 95%+ pass rates. 19 global study centres and extensive online learning platform. www.oxfordcollegeofmarketing.com

Email Is Not Dead… 912,909 legitimate emails are sent every second, or 3,286,473,696 legitimate emails per hour There are over 6.69 billion email accounts globally – and predicted to reach 7.91 billion by 2022 83% of consumers say email is their preferred method of brand communication (Facebook is second with 38%) Radicati Group, 2018 Internetlivestats, 2019 EmailMonday, 2018 www.oxfordcollegeofmarketing.com

…And Can Drive Significant ROI The average return for email marketing is $38 for every dollar invested, Or an ROI of 3800% Salesforce, 2018 www.oxfordcollegeofmarketing.com

Getting The Basics Right… Creative Relevance Incentive Timing Integration Copy Attributes Landing pages …Is CRITICAL www.oxfordcollegeofmarketing.com

Basic Email Creative Logo/Company name Images and Copy Call to action Social sharing buttons Footer – including unsubscribe link www.oxfordcollegeofmarketing.com

Focused & Concise Messaging Inverted Pyramid One column Image source: Campaign Monitor www.oxfordcollegeofmarketing.com

All-Image Emails Source: Topshop www.oxfordcollegeofmarketing.com

Mobile Optimisation Things to consider Enlarged fonts Succinct Copy Using one column layout Touch-friendly buttons Images may not always display Image source: Campaign Monitor www.oxfordcollegeofmarketing.com

Interactive Design g banners, sliders, fixed CTA – but not ESPs will allow this functionality. Image source: Giphy www.oxfordcollegeofmarketing.com

Relevance www.oxfordcollegeofmarketing.com

Incentive - WIITFM? Image source: Campaign Monitor www.oxfordcollegeofmarketing.com

It’s All In The Timing Image source: Giphy www.oxfordcollegeofmarketing.com

Integration www.oxfordcollegeofmarketing.com

Copy Writing: Nailing The First Paragraph Summaries Key Benefits Other points includes with decrease importance Call to action Image source: Campaign Monitor www.oxfordcollegeofmarketing.com

Email Attributes: From & Subject Lines Subject lines should be: Short, snappy and 50 characters or less Convince the subscriber to open Create a sense of urgency Not over use capitalisation Be topical and timely Be tested regularly Image source: Clickz.com www.oxfordcollegeofmarketing.com

Email Attributes: Preheader Text Image source: Marketing Sherpa www.oxfordcollegeofmarketing.com

Email Attributes: Rendering Image source: Litmus www.oxfordcollegeofmarketing.com

Email Reader Share 2019 Emailmarketshare.com www.oxfordcollegeofmarketing.com

Landing Pages Image source: Email Monks www.oxfordcollegeofmarketing.com

Download the slides here: https://www. oxfordcollegeofmarketing Thank You OxfordCollegeofMarketing @Oxcom_marketing oxford-college-of-marketing www.oxfordcollegeofmarketing.com

Oxford College of Marketing is a leading marketing college delivering outstanding practical marketing courses.  Providing more locations than any other study centre in the UK and globally through our international partners.   www.oxfordcollegeofmarketing.com