Mobile Video Gaming and Avenues of Generating Income From Them.

‘Freemium’ Games Games that are free but offer premium items that can bought in-game. Items Include: Cosmetic Items. Lives, Power ups. Extra levels / Chapters. Special Characters. In-Game Currency.

Freemium Games Forecast Since 2010 the swing between paid for and freemium games has been 2% year on year. The forecast between 2010 – 2015 shows a swing of 12% in favour of freemium games.

Spending money on games? 48% of people will only download free Games! 14% would spend up to 69p (average app price on apple app store) 1% of people willing to spend over £5

How to get consumers to spend Reward: Users play games for longer if there are achievements to complete or high scores to beat, the more they play the higher the potential for buying in-game items. Samples: Provide samples of your in-game items. If users get used to using these items there is a higher chance of them buying more. Addiction: Addictive gameplay that offers an option to improve there experience. An example of this would be to add a time period before the user can retry a mission/puzzle. This time period can be removed by paying for it. 40 Secrets to Making Money with In-App Purchases [Riccardo D'Antoni 2013]

References Mintel [2012] Mobile Application Gaming [online] Available from : http://academic.mintel.com [Last accessed 29th October 2014] 40 Secrets to Making Money with In-App Purchases - Riccardo D'Antoni. 2014. [ONLINE] Available at: http://www.raywenderlich.com/39647/40- secrets-to-making-money-with-in-app-purchases. [Last accessed 27th October 2014].