THE POWER OF SOCIAL MEDIA UNLEASHING BUILDING A SUCCESSFUL SOCIAL MEDIA STRATEGY FOR 2014 IMAGINE SOCIAL WOW www.imaginesocialwow.com SOCIAL MEDIA MADE EASY

IMAGINE SOCIAL WOW www.imaginesocialwow.com 2 IMAGINE… A BETTER WAY TO DO SOCIAL MEDIA Know where to spend your time Stop wasting hours in your day Gain new connections by expanding your reach Establish your business as the go-to professional within your community Work a daily social media strategy that is both easy and effective. IMAGINE SOCIAL WOW www.imaginesocialwow.com

IMAGINE SOCIAL WOW www.imaginesocialwow.com WHO WE ARE 3 IMAGINE SOCIAL WOW JESSICA PETERSON Co-Founder, Imagine Wow and CEO, Customer WOW Project REBEKAH RADICE Co-Founder, Imagine Wow and CEO, Rebekah Radice LLC. 17 years in the mortgage and real estate industry with a focus on marketing, both online and offline. IMAGINE SOCIAL WOW www.imaginesocialwow.com

IMAGINE SOCIAL WOW www.imaginesocialwow.com WHY IT’S A MUST 4 THE CHANGING LANDSCAPE OF SOCIAL MEDIA CONSUMERS ARE ONLINE 97% of consumers search for local businesses online. 2013 Study, Relevanza 3. 3D MDELING CONSUMERS ARE SOCIAL 72% of adult internet users in the U.S. are now active on at least one social network.” MediaPost) IMAGINE SOCIAL WOW www.imaginesocialwow.com

IMAGINE SOCIAL WOW www.imaginesocialwow.com GETTING SOCIAL 5 THE POWER BEHIND SOCIAL MEDIA AWARENESS Stay top-of-mind VISIBILITY Increase likeability CREDIBILITY Build influence and remain relevant in consumers’ consciousness. IMAGINE SOCIAL WOW www.imaginesocialwow.com

TAKE CONTROL BUILD A BETTER SOCIAL MEDIA STRATEGY 6 1. STAY CONSISTENT Consistency breeds trust and trust builds relationships 2. STAY CURRENT Keep up-to-date on all market trends and technology 3. STAY RELEVENT Share topical information that keeps you in the forefront of the consumers mind

IMAGINE SOCIAL WOW www.imaginesocialwow.com THE TOP FIVE 7 UNDERSTANDING YOUR OPTIONS TWITTER Twitter is a social networking and micro blogging service that allows users to tweet their message in140 characters or less. GOOGLE PLUS Google Plus is the social network of search engine giant Google. It is an excellent place to establish relationships and create social relevance. YOUTUBE YouTube offers a cost-effective marketing platform for businesses. It is to date the cheapest form of advertising channel. LINKEDIN LinkedIn is your online resume and so much more. Improve your network and make connections vital to sustainability. IMAGINE SOCIAL WOW www.imaginesocialwow.com

IMAGINE SOCIAL WOW www.imaginesocialwow.com FACEBOOK 8 THE SOCIAL MEDIA POWERHOUSE FACEBOOK With over 1 billion active users, Facebook is a global phenomenon that continues to grow exponentially since its launch. IMAGINE SOCIAL WOW www.imaginesocialwow.com

IMAGINE SOCIAL WOW www.imaginesocialwow.com BEGINING STAGES 9 6 KEY INGREDIENTS TO A SUCCESSFUL STRATEGY 1. DEFINE GOALS Determine the WHO, WHAT, WHERE and WHEN of your plan. 2. RESEARCH Research social networks and your audience. Know where they spend their time. 3. CONTENT What content do you have that can be repurposed for social media? 4. GET INVOLVED Get in the conversation! You can’t hide behind an avatar. You must engage! 5. GET FACE-TO-FACE Create deeper, more meaningful relationships. 6. TRACK & MEASURE Track, measure, analyze and adjust. Your top four ‘must-do’s’ of social strategy. IMAGINE SOCIAL WOW www.imaginesocialwow.com

IMAGINE SOCIAL WOW www.imaginesocialwow.com DIVING IN 10 KEY QUESTIONS TO ASK BEFORE YOU BEGIN WHO are you trying to reach? WHAT makes you unique? WHERE will you find your potential customers? WHEN will you post content? WHY are you using social media? HOW will you connect with the right customers? IMAGINE SOCIAL WOW www.imaginesocialwow.com

IMAGINE SOCIAL WOW www.imaginesocialwow.com STEP 1: LAUNCH 11 APPROACH AND EXECUTION APPROACH OBJECTIVE FOCUS RESULTS 1. TACTICAL APPROACH 2. MAIN OBJECTIVE 3. SHORT TO LONG TERM FOCUS 4. DESIRED RESULTS IMAGINE SOCIAL WOW www.imaginesocialwow.com

IMAGINE SOCIAL WOW www.imaginesocialwow.com DIFFERENTIATION 12 STAND OUT FROM THE CROWD DEFINE YOUR USP CONTENT COMPLETE BIO’S GIVE IT AWAY CUSTOMIZE GRAPHICS LANDING PAGES IMAGINE SOCIAL WOW www.imaginesocialwow.com

IMAGINE SOCIAL WOW www.imaginesocialwow.com MARKETING FUNNEL 13 CREATING YOUR CAPTURE SYSTEM STEP 1: LEAD GENERATION STEP 2: LEAD QUALIFICATION STEP 3: LEAD CONVERSION STEP 4: LEAD MAINTENACE IMAGINE SOCIAL WOW www.imaginesocialwow.com

IMAGINE SOCIAL WOW www.imaginesocialwow.com STEP 2: MANAGEMENT 14 CREATING CONSISTENCY SPREAD YOUR MESSAGE How will you get the word out and manage your social media consistently: Third party tools: Hootsuite Sprout Social BufferApp MANAGE RELATIONSHIPS Stay connected, listen in on conversations and be proactive in your approach. IMAGINE SOCIAL WOW www.imaginesocialwow.com

IMAGINE SOCIAL WOW www.imaginesocialwow.com THE ROI OF SOCIAL 15 TURNING SALES INTO LEADS LAUNCH MANAGE OPTIMIZE CONVERTING SALES TO LEADS: THE ROI OF SOCIAL MEDIA How to set up and maintain a winning social media strategy! IMAGINE SOCIAL WOW www.imaginesocialwow.com

IMAGINE SOCIAL WOW www.imaginesocialwow.com STEP 3: OPTIMIZATION 16 HOW TO BEST LEVERAGE YOUR SOCIAL NETWORKS FACEBOOK YOUTUBE GOOGLE PLUS TWITTER LINKEDIN 1. CROSS-PROMOTE 2. CLAIM YOUR VANITY URL’S 3. ADD YOUR SOCIAL NETWORKS TO YOUR WEBSITE AND BLOG 4. CREATE ADS 5. DESIGN A PERSONALIZED LOOK AND FEEL IMAGINE SOCIAL WOW www.imaginesocialwow.com

IMAGINE SOCIAL WOW www.imaginesocialwow.com BUILDING BUZZ 17 GETTING THE WORD OUT 1. SHARE 2. ENGAGE 3. PROMOTE IMAGINE SOCIAL WOW www.imaginesocialwow.com

6 GOLDEN RULES BUILD AWARENESS AND LOYALTY 18 KNOW YOUR MARKET REASSESS AND ADJUST STAY CONSISTENT CULTIVATE RELATIONSHIPS BUILD RELATIONSHIPS GIVE, GIVE AND GIVE SOME MORE KNOW YOUR MARKET

IMAGINE SOCIAL WOW www.imaginesocialwow.com YOUR HOMEWORK 19 CREATING A SOCIAL MEDIA STRATEGY GOALS RESEARCH ENGAGE DEFINE YOUR GOALS Determine specific social media objectives and goals. RESEARCH Know where your clients spend their time and how they consume content on social media. ENGAGE Join the conversation and begin forging relationships. IMAGINE SOCIAL WOW www.imaginesocialwow.com

YOUR CHECKLIST READY TO CAPITALIZE ON THE POWER OF FACEBOOK? DOWNLOAD OUR FREE FACEBOOK MARKETING CHECKLIST! http://bit.ly/imaginefacebook

LET’S CONNECT! CONNECT WITH JESSICA: CONNECT WITH REBEKAH: 21 TWITTER: @CUSTOMERWOWPROJECT FACEBOOK: JESSICACUSTOMERWOWPROJECT CONNECT WITH REBEKAH: TWITTER: @REBEKAHRADICE FACEBOOK: REBEKAH.RADICE