Improve pain management across Europe . GOAL: Improve pain management across Europe . OBJECTIVES: Lobby EU/national politicians Make chronic pain more visible

Mission of PAE Pain Alliance Europe’s (PAE) mission is to improve the quality of life of pain patients. Our main objective is to raise awareness with politicians and policymakers, healthcare providers, employers and the general public To make a change for the future of pain management

Pain affects individuals, their families, and society at large Chronic pain costs up to €300 billion to European healthcare systems 90% of represents indirect costs such as loss of productivity, social security and welfare payments.

Launch of the event May 24, 2016 Venue: Annual “Societal Impact of Pain” (SIP) symposium, entitled “SIP 2016 : Time For Action!” under the patronages of Grünenthal We imagined the powerful symbol of the red balloon being filled with pain and then released The participants have taken pictures with a red balloon, either releasing it or bursting it to #releasethepain.

1. 2. 3. MISSION TO RAISE AWARENESS Around chronic pain, people affected and its impact on the global community TO ENGAGE PEOPLE Around the issue, activating conversation, understanding and outreach TO TRIGGER CHANGE Via meetings and events in the EU Parliament

1. 2. 3. SOCIAL MEDIA CAMPAIGN THE POWER OF SOCIAL MEDIA Was leveraged as a tool to bring the european community together around the cause The moment was seeded by our influrencers THEN REIMAGINED AND SHARED BY THOUSAND OF PEOPLE ACROSS EUROPE Creating moments of EMPATHY AND SOLIDARITY

The project closed with an event during the “Societal Impact of Pain” (SIP) symposium 8th June 2017