The Choice Food Program – Not Your Bubbie’s Food Pantry Brian D. Gralnick Director of the Center for Social Responsibility Jewish Federation of Greater Philadelphia JFNA General Assembly November 11, 2014 CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

Strategic Thinking and Planning Outcomes SNAP (food stamp) enrollment campaign with a six ROI of 19:1 JFGP Integrated Data Warehouse Built upon best practices in choice and nutrition CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

Expenses in 2013/14 Staff ($125,000) Program ($230,000) Food ($212,000) In-kind food ($143,000) State and federal gov’t $108,000 Private donations $35,000 CIO 11-12 Mid-Year

September 2014 Outputs Provided Served 16,437 lbs. of non perishable 6,925 lbs. of perishable 4,451 lbs. of fresh fruit and vegetables Served 1,097 families 2,223 individuals 59% older adults 44% from the former Soviet Union 75% living at or below 100% of poverty CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

Outcomes Clients Self Report Making healthier choices when they go food shopping Taking better care of their health Better budgeting skills and computer literacy CIO 11-12 Mid-Year

What’s Next Remote ordering Longitudinal study with Brown Univ. professors Replication Deeper connection with advocacy and policy change CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

CIO 11-12 Mid-Year

“IN THESE DAYS of growing income inequality, the rich get richer and the poor get . . . diabetes. And heart disease. And cancer.” - Philadelphia Daily News Ed. Oct 1, 2014 re: Harvard School of Public Health Study CIO 11-12 Mid-Year

Arlene (age 55, widowed, unemployed, caring for a disabled son, daughter and grandson) “I’m definitely healthier now than when I first walked in the door.” “I was doing a lot of packaged rice and beans.” “I’ve lost 43 pounds in the last six months and my diabetes is under better control.” - as told to the Philadelphia Inquirer, 11/11/2013 CIO 11-12 Mid-Year