Change is the New Normal! Harold-Jan Verlee - Senior Solutions Consultant EMEA -

© 2011 Progress Software Corporation. All rights reserved. 2 How does your business respond to the constant acceleration of change? Lets see how Corticon Business Rules Management can help!

© 2011 Progress Software Corporation. All rights reserved. 3 About Progress | CorticonDECISIONSRULES Progress | Corticon enables organizations to make better, faster decisions by automating business rules D ECISIONS IN SECONDS, PREVENT LOSSES, INCREASE CUSTOMER SATISFACTION AVOID DISASTROUS OIL SPILL, REDUCE COSTS H OW TO PLAN A SHIPMENT ? Hazardous materials must be shipped in double hull tankers S HOULD CREDIT BE EXTENDED ? Do not provide credit to delinquent accounts

© 2011 Progress Software Corporation. All rights reserved. 4 Decisions are HIGH Change Components Regulations change Keep eligibility decisions compliant Policies change Modify claim adjudication rejection rules Consumer behavior change Adjust quotes to keep selecting the right deal terms Competitor change Raise discount to remain competitive Market change Change the assessment to manage risk Fraudster adapt Prioritize focus on new fraud Business is becoming ever more complex and according to several major studies less than half the global CEO population feel their organizations are able and prepared to handle the level of complexity they are facing – let alone the level they expect to face in the future.

© 2011 Progress Software Corporation. All rights reserved. 5 We Struggle to Cope With Change! Stressed IT departments Frustrated Business Users Missed Market Opportunities Flawed Adherence to Compliance Regulations Unhappy Customers Fraud Loss

© 2011 Progress Software Corporation. All rights reserved. 6 The Problem: Automating Business Rules Traditional approach is programming based Simple rules difficult to automate, sophisticated ones impossible Single change can impact hundreds of rules/processes T HERE IS A B ETTER W AY … Policies Competition Consumer Behavior Regulations Fraudsters Adapting Market Shifts T HAT CHANGE REQUIRES 2 YEARS & 5M

© 2011 Progress Software Corporation. All rights reserved. 7 Progress | Corticon – Externalize your Decisions! Patented approach automates rules without coding Model driven for use by Business and IT Policy Makers Business and IT Enterprise Systems to Make Decisions Enterprise Data Sources E ASY TO MODEL AND TEST RULE INTEGRITY E XECUTE AS OPEN STANDARDS D ECISION S ERVICES A NALYZE WITH AGILITY TO CHANGE Rule Rule Rule Rule Rule

© 2011 Progress Software Corporation. All rights reserved. 8 The Corticon Difference: Involve Your Domain Experts! P ROVEN WITH THE MOST SOPHISTICATED BUSINESS PROBLEMS Out-of-the-box ready for use by Business Analysts IT Professionals Excel-like modeling environment No programming Business friendly Comprehensive, extensible library of operators (akin to Excel functions) Rule Statements provide rule documentation and traceability Rules are constructed with drag-and-drop ease Vocabulary consists of your business objects/terms

eBay How Corticon Empowers the Next Generation Marketplace

© 2011 Progress Software Corporation. All rights reserved. 10

© 2011 Progress Software Corporation. All rights reserved. 11 Comes to a web site Buys one item From one seller Pays

© 2011 Progress Software Corporation. All rights reserved. 12

© 2011 Progress Software Corporation. All rights reserved. 13 Comes to ANY web site Buys MULTIPLE items From MULTIPLE sellers – in ANY country Pays WITH MULTIPLE INSTRUMENTS Guaranteed to be satisfied (or money back) - Without racking up losses – Or angry sellers

© 2011 Progress Software Corporation. All rights reserved. 14 Policies Competition Consumer Behavior Regulations Fraudsters Adapting Market Shifts

© 2011 Progress Software Corporation. All rights reserved. 15 Product CategoryCountrySeller StatusBuyer RatingClaim StatusDeal Value Hold or Release?... Etc… Corticon Decision: HOLD or RELEASE Funds to Seller

© 2011 Progress Software Corporation. All rights reserved. 16 CHALLENGE: Provide a trusted marketplace to attract and retain buyers SOLUTION: Use Progress Corticon BRMS to determine whether to hold escrow from sellers, and when to release funds. VALUE: 40M+ automated decisions per day. Ability to change rules that drive automated decisions in minutes. More trusted marketplace drives top line.

© 2011 Progress Software Corporation. All rights reserved. 17 Corticon BRMS - Helps You Cope With Change! New regulations or policies Changes to business goals Changes in underlying data Overall decision performance Accelerate your developments (10x faster) and maintenance cycles (25x faster than traditional coding methods). Lower cost of maintenance for potentially complex and frequently changing business rules logic. Pass control/design to the Business (domain expertise - where appropriate). Test and simulate to fine-tune decision performance. Centralize and execute standard service oriented decisions. Improve agility and resultant reduced time-to-market. Externalizing business rules logic ensures that changes can be decoupled from the your business application(s), BPM system and databases. Improve quality of business rules logic (less potentially brittle code vs. a declarative approach). Accelerate decision execution with the fastest rule engine available today for online and/or batch processes.

© 2011 Progress Software Corporation. All rights reserved. 18