Marketing The activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers,

Slides:



Advertisements
Similar presentations
Copyright © 2003 Prentice-Hall, Inc. 1-1 LECTURE ETIQUETTE MOBILE MANNERS SWITCH OFF MOBILE PHONES IN LECTURES INC. NO TEXTING! LECTURES ARE NOT A TAKE-AWAY.
Advertisements

Global Edition Chapter 1 Marketing: Creating and Capturing Customer Value Copyright ©2014 by Pearson Education.
Chapter 5 Developing Customer Relationships Through Quality, Value & Satisfaction.
1- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter 1 Marketing: Creating and Capturing Customer.
An Overview of Strategic Marketing
Marketing Creating and Capturing Customer Value
Marketing: Managing Profitable Customer Relationships
Copyright © 2005 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Introduction to Marketing Strategies 12-1.
A Brief Introduction to Marketing and Customer Relationship Building
Chapter 1 Marketing: Creating and Capturing Customer Value
Marketing 101 JOMC 272. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.
Copyright © Houghton Mifflin Company. All rights reserved. 1–11–1 Marketing Deals with Products, Price, Distribution, and Promotion The Marketing Mix –Four.
Foundations of Business 3e
© 2013 South-Western, a part of Cengage Learning. All rights reserved. Chapter 11 | Slide 1 Marketing Chapter11.
1- 1 Copyright © 2012 Pearson Education. Chapter One Creating and Capturing Customer Value.
1 | 2Copyright © Houghton Mifflin Company. All rights reserved. Part One Understanding And Managing Marketing Strategies.
1- 1 Chapter 1 Marketing: Creating and Capturing Customer Value.
Part One Marketing Strategy and Customer Relationships 1 An Overview of Strategic Marketing.
Marketing: Creating and Capturing Customer Value
Understanding Marketing Management (week 1) Dr. Ananda Sabil Hussein.
Teens are a major group of buyers (a “market”) for a number of companies and organizations. What companies or types of companies do you think target YOU,
Chapter 1 Copyright ©2010 by Cengage Learning Inc. All rights reserved 1 MKTG Lamb, Hair, McDaniel CHAPTER An Overview of Marketing.
Chapter 1 Marketing: Creating and Capturing Customer Value.
Chapter 1 Marketing: Creating and Capturing Customer Value
Copyright © 2007 Pearson Addison-Wesley. All rights reserved. Chapter 6 The Foreign Exchange Market.
Chapter 10 Marketing.
Kotler Keller PhillipKevin Lane Marketing Management 14e.
Chapter 1- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter One Marketing: Creating and Capturing Customer Value.
McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved.
Section 1.1 Marketing and the Marketing Concept Chapter 1 marketing is all around us Section 1.2 The Importance of Marketing Section 1.3 Fundamentals of.
Marketing in today’s economy (week 1) Dr. Ananda Sabil Hussein.
1- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter 1 Marketing: Creating and Capturing Customer.
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e C H A P T E R 10 SLIDE Marketing Basics Develop Effective.
The World of Marketing Standard 1 Objective 1. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,
© 2009 The McGraw-Hill Companies, Inc. All rights reserved.
1- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall  1- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i.
1- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter 1 Marketing: Creating and Capturing Customer.
 Henry Ford once said, "You can have any color of car you want—as long as it is black”  In your opinion where did Henry Ford go wrong when he said this?
Chapter Thirteen Marketing: Helping Buyers Buy Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
5 Creating Customer Value, Satisfaction, and Loyalty 1.
Chapter 1 Marketing: Creating and Capturing Customer Value Copyright ©2014 by Pearson Education, Inc. All rights reserved.
Chapter Nine Building Customer Relationships Through Effective Marketing.
REVISION. Defining Marketing for the 21 st Century Chapter 1.
© 2007 The McGraw-Hill Companies, Inc. All rights reserved.
1- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Dr. Shari Carpenter Welcome! Important things! Attendance Online aspect.
McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
INTRODUCTION TO MARKETING/ BASIC CONCEPTS MARKETING: CREATING AND CAPTURING STAKEHOLDER VALUE Course Name: Principles of Marketing Code: MRK 152 Chapter:
1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers. Marketing Management 1.01.
Building Customer Relationships Through Effective Marketing
What’s MARKETING?.
Relationship Marketing and Customer Relationship Management (CRM)
Chapter 1 Marketing: Creating and Capturing Customer Value
Chapter 1 Marketing: Managing Profitable Customer Relationships
Chapter 1 Marketing: Managing Profitable Customer Relationships
Building Customer Relationships Through Effective Marketing
Chapter 13 Marketing: Helping Buyers Buy
Chapter 1 An Overview of Marketing
Marketing: The Art and Science of Satisfying Customers
Chapter 6 HEALTHCARE MARKETING. Chapter 6 HEALTHCARE MARKETING.
What Is Marketing? Simple Definition: Marketing is managing profitable customer relationships. Goals: Attract new customers by promising superior value.
Expanding Customer Relationships
Do Now Henry Ford once said, "You can have any color of car you want—as long as it is black” In your opinion where did Henry Ford go wrong when he said.
Welcome to the World of Marketing: Create and Deliver Value
Pricing Products Meaning and use of price
Utility: The Value Added by Marketing
Kinds of Managers Levels of management
Creating and Capturing Customer Value
Building Trust and Sales Ethics
Creating and Capturing Customer Value
Creating and Capturing Customer Value
Presentation transcript:

Marketing The activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Copyright © Cengage Learning. All rights reserved

Managing Customer Relationships Relationship marketing: Establishing long-term mutually satisfying buyer-seller relationship Customer relationship management (CRM): Using information about customers to create marketing strategies that develop and sustain desirable customer relationships Customer lifetime value: a combination of purchase frequency, average value of purchases, and brand-switching patterns over the entire span of a customer’s relationship with a company Copyright © Cengage Learning. All rights reserved

Major Marketing Functions Copyright © Cengage Learning. All rights reserved

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.