Marketing Collateral Other Cool Stuff presented by Laura Contero, VP Marketing, WWiB

What is Marketing Collateral? Materials used to support a company’s advertising and sales message.1 Supports the sales team before and after contact. Enhances the brand of the product or service. Should be promotional and informational. Examples: Brochures Websites Whitepapers 1http://www.lynda.com/Design-Page-Layout-tutorials/What-marketing-collateral/156958/177625-4.html

What is Advertising Collateral? Marketing materials used in conjunction with an ad campaign.2 Used after a product or service has been launched. Enhances the brand after sales makes contact with a potential client. Examples: Blogs Publications Banners 2http://smallbusiness.chron.com/included-advertising-collateral-26008.html

What is Brand Collateral? The tangible evidence of the brand.3 Represents the values and personality or company. Used to support sales and marketing teams. Examples: Business Cards Letterheads Envelopes 3http://www.personadesign.ie/brand_collateral

Key Points Keep your theme simple. Be aware of your target audience. Keep the message consistent.

Helpful resources Lynda.com 10 Tips for Designing Effective Marketing Collateral CoSchedule Headline Analyzer

Let’s get started.

The Letterhead “The voice of the client in physical form.”4 Logo Company Name Address Telephone Number Fax Number Website Include in the letter Date Recipient Name Recipient Address Greeting Body Closing Sender Signature Sender Name 8.5 in x 11 in 4http://www.personadesign.ie/brand_collateral

The Business Card Include on the card 3.5 in x 2 in Logo Person’s Name Person’s Title Address Telephone Number Fax Number E-Mail Address Website 3.5 in x 2 in

The Press Release A simple way for a company to provide newsworthy information to media sources or other professionals.5 Include in your release Title Subhead Quote from company leader Body The boilerplate Who the organization is What it does Who it serves Value attributed to organization FOR IMMEDIATE RELEASE Media Contact Agency Name Contact Email Address Phone Number Fax Number Agency Website 8.5 in x 11 in 5http://www.lynda.com/Business-Online-Marketing-tutorials/Adding-boilerplate/152381/172126-4.html

Reminders about Upcoming Events Yoga for a Cause December 10th 6-7pm Milton Room, WSOM $5 for WWiB members; $10 for non-members Bring your own yoga mat/towel Register at WhitmanWomen.wordpress.com Apply for WWiB E-Board! Submit a statement of purpose + resume to wwib@syr.edu

Thank you! Check out my site lauracontero.com