Creative Media Pre-production Introduction Creative Media GCSE Mr Tench Mr Crawford

Creative Media Pre-production Learning outcome 1

Creative Media Pre-production Learning outcome 1

Recap – Targeting Audiences Creative Media Pre-production Recap – Targeting Audiences Your target audience is the person or group of people that the final product will be aimed towards.

Where are details of the audience often contained? Creative Media Pre-production Why is it important that you identify the audience before starting the media production process? In order to tailor certain elements of the media product to suit the audience in question Where are details of the audience often contained? The Client Brief

Creative Media Pre-production Who is it aimed at? MEN WOMEN CHILDREN TEENAGERS YOUNG ADULTS MIDDLE AGED PENSIONERS

Creative Media Pre-production Who is it aimed at?

Creative Media Pre-production Audience types gender MEN WOMEN age CHILDREN TEENAGERS YOUNG ADULTS MIDDLE AGED PENSIONERS social class RICH POOR subject matter FORMAL INFORMAL

Creative Media Pre-production What changes? Colours Images Fonts Language Subjects

Title – Research methods Objectives Creative Media Pre-production Title – Research methods Objectives Understand the importance of research for media products Identify the difference between primary and secondary sources

Creative Media Pre-production What gender are you? (choose one) Male Female What is your favourite subject?

Fill in your questionnaires and hand them back to me Creative Media Pre-production Fill in your questionnaires and hand them back to me

Creative Media Pre-production Results

There are two main ways in which research can be categorised. Creative Media Pre-production Types of research There are two main ways in which research can be categorised. What are they? Primary research and secondary research

Creative Media Pre-production Primary research Primary research is when the information is gathered by you and does not use data that has previously been collected. Can anyone think of any examples of when they have seen primary research being carried out?

Primary research includes things like; Creative Media Pre-production Primary research Primary research includes things like; Questionnaires Focus groups Interviews Surveys Observations

Secondary research is when existing research and information is used. Creative Media Pre-production Secondary research Secondary research is when existing research and information is used. Can anyone think of any information that might already exist that we have seen over the previous lessons?

Creative Media Pre-production Who is it aimed at?

Creative Media Pre-production Client brief You have been asked by your school to design a poster for a healthy eating campaign. This must focus on ONE fruit and ONE vegetable and suggest benefits of each. You must first decide what the best fruit and vegetable would be to focus on, you must then find information about the benefits of these foods. The poster is going to be placed in Blessed Sacrament and is aimed at students up to the age of 11. It must be completed by Monday 18th December so it can be displayed in the school after the Christmas break.

Is this a primary source or a secondary source? Creative Media Pre-production Task 1 What research method could you use to decide what fruit and vegetable to feature in your poster? Is this a primary source or a secondary source?

Is this a primary source or a secondary source? Creative Media Pre-production Task 2 The brief has also asked you to find benefits of the fruit and vegetable you have selected, how might you research this information? Is this a primary source or a secondary source?

Creative Media Pre-production

Creative Media Pre-production