The Mobile Internet Present and Future Jon White Digital Publishing Director Macmillan Education, Oxford OReilly TOC Conference February 11 th – 13 th 2008, NYC

Mobile Phone Use/Penetration Stats 3.3 billion mobile phone subscriptions globally 6.6 billion people globally = mobile phone subscription for half of the planet 1.3 billion people use the internet worldwide, 1.3 billion fixed landline phones 850 million cars in use worldwide, 1.5 billion TV sets, 1.4 billion people own at least one credit card globally Nokia, Samsung, Motorola, SonyEricsson and LG ship over a billion phones annually 2.6 billion people have at least one phone

Mobile Internet V PC-Based Internet 900 million personal computers – 1 billion by the end of 2008 Annual PC Sales is in decline in certain markets - Japan 25% of all mobile phone users around the world access the internet on their phones (Real Networks 2007) 1.3 billion internet users, only 37% access exclusively by personal computers (desktops and laptops) - includes all access from internet cafes and computer labs and shared PCs. Another 33% of internet users access by both PC and mobile. Already 30% of all internet access in 2007 was exclusively from mobile phones Today (Feb 2008) = Mobile is to Internet what TV is to Radio

Mobile Internet V PC Internet Content Revenues In 2004 – Mobile internet content revenues exceeded those of fixed-line internet In billion dollars of internet content revenues vs 31 billion on mobile content (Guardian, May 2007) ENORMOUS growth in 2007 = VAS content on mobile worth 45 billion dollars (Informa Jan 2008) Top two content areas on the PC internet are pornography and gambling Top two categories on the mobile internet = Music ($8.8 billion) and mobile social networking ($5.05 billion) SMS Texting is the most used data application on the planet With handset sales mobile will be a trillion dollar industry by the end of the decade

Mobile Internet V PC Internet The Next Couple of Years 59 countries have passed the 100% per capita subscription penetration (Informa Nov 2007). Hong Kong, Taiwan, Israel, Italy have penetration rates of 130% and above and European average penetration is about 110% USA = 85% 3.5G services in S-East/East Asia has led to broadband mobile access Incredibly fast developing world take-up. India – 10 million new subscribers a month Mobile Internet will Grow and Grow and Grow

Current Publisher Initiatives in Mobile Presents travel information through a map that can be navigated, from a continent overview to street level detail, without having to type a word. Features information on over 200 cities in 33 European countries. Information available in English, Spanish, French, German and Italian. Includes detailed and up to date maps for each of the 15,000 points of interest across Europe. Provides researched and trusted Rough Guides content built up over 25 years by, and for, independent travellers.