Marketing 3.0 Session 1.

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Presentation transcript:

Marketing 3.0 Session 1

What's up today? Why do we need theory? Why do we need marketing? Why do we need a good product? How is Digital Marketing different from traditional marketing?

Why do we need theory? English joke: English man to a French man: "What do you think about this idea?" French man to the English man: "That works very well in practice, but how does it work out in theory?"

Why do we need theory? https://www.youtube.com/watch?v=qDrMAzCHFUU&t=2s Examples of why theory is important: In the 1950s, many successful corporations built alliances to achieve competitive advantages Segway: Consumer resistance Kindle: Same mistake The S-curve of product innovation The half-truth of first-mover advantage

The importance of offering a good product Juicero The success story: https://www.youtube.com/watch?v=TcwEM0zRups The failure https://www.youtube.com/watch?v=5lutHF5HhVA

How is Digital Marketing different from traditional marketing? http://digitalbomb.arte.tv/