Mobile Commerce (M-commerce) Alex Maldonado Mercy College INBS 510 Intro to Internet Business Systems May 11, 2002.

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Presentation transcript:

Mobile Commerce (M-commerce) Alex Maldonado Mercy College INBS 510 Intro to Internet Business Systems May 11, 2002

M-Commerce Overview Definition Drivers Mobile infrastructure Value Chain Technology Standards Mobile Applications Security Issues Limitations The Future

Definitions: Any transaction with a monetary value that is conducted via a mobile network Any e-commerce done via a wireless device -Turban

Drivers of M-Commerce Characteristics Mobility Reachability Attributes Ubiquity Convenience Localization of products & services Availability Declining Prices Improved Bandwidth

Mobile Infrastructure Hardware Cell Phones Attachable Keyboards PDAs/Pocket PCs Interactive pagers Screenphones

Mobile Infrastructure Software Client Operating System (OS) Application interface Back-end legacy application software Application/Wireless middleware

Mobile Infrastructure Transmission Media Microwave Satellites Cellular/Radio Infrared

M-commerce Value Chain Platform Vendors > Equipment Vendors > Application Vendors > Application Developers > Content Providers > Content Aggregators > Portal Providers > Network Operators > Service Providers > Handset Vendors > Customers

Wireless Technology Microbrowsers Bluetooth – WLANs

Standards Time-division Multiple Access (TDMA) Code division Multiple Access (CDMA) Wideband-CDMA (W-CDMA) Wireless Application Protocol (WAP) Subscriber Identification Module (SIM) Wireless Markup Language (WML) Voice XML Enhanced Data rates for Global Evaluation (EDGE) Universal Mobile Telecom Systems (UMTS)

Mobile Applications Financial Marketing, Advertisement, Customer Service Intrabusiness B2B (supply chain) Individual consumers Location-based (l-commerce) Non-Internet

Security Issues Viruses Smart Card solutions Back-end Solutions –Public Key Infrastructure –Mini-digital certificate (M-cert)

Limitations Usability Lack of Standardized Security Protocol Insufficient Bandwidth Transmission Limitations Power Consumption Health Hazard issues

Related Links _mobilehttp://content.techweb.com/tech/mobile/ _mobilehttp://content.techweb.com/tech/mobile/ _mobilehttp://content.techweb.com/tech/mobile/ _mobile 202f1d1.htmlhttp:// 202f1d1.htmlhttp:// 202f1d1.htmlhttp:// 202f1d1.html

The Future of M-commerce The following Decreases + the following Increases = a positive future for m-commerce Decreases: Prices of equipment & services Increases: Availability of devices / the cell phone phenomenon Bandwidth improvement = faster service the explosion of EC in general

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