Speed Youth 4 road safety.

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Presentation transcript:

Speed Youth 4 road safety

Speedy team Visar Palloshi Miguel Angel Perez Rodriguez Marina Shchekina Alexandru Ciobanu Bojan Bozhinovski

Idea To rise the awareness of people about the danger of overpassing the speed limit Marketing campaign objective: pointing out the risk that even small increase on the car speed can matter, not only for the driver but for all the actors in the road

Target Group New generations, digital oriented and using social media in a daily basis: New drivers (2 years experience in driving) Young drivers (18-30 years old)

ACTIVITY PLAN Posting on Facebook Posting on Instagram Flyers Advertising in popular youth websites and in apps

Budget 1 month Posting on Facebook - 20 eu/day x 30 days = 600 eu = Posting on Instagram - 20 eu/day x 30 days= 600 eu Flyers Printing - 0,25 eu x 1.000 = 250 eu Promoting = 1 month ( 12 h x 4 weeks ) x 3 people x 4eu/hour = 576 eu Advertising in popular youth websites and in apps – 25eu/day x 30 days = 750 eu Total = 2,776 eu Estimated to reach 100.000 people

Inspiration worldwide

Our idea

we don't need to hurry up, we will be on time anyway #Arriba #speedyteam

Thank you for your attention