Everywhere coverage This is Mobile Broadband

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Presentation transcript:

Mobile Broadband Everywhere, anytime broadband access Andrei Dulski, Ericsson

Everywhere coverage This is Mobile Broadband 2006-01-23 21131 - FGB 101 292 Uen Rev K

Full mobility This is Mobile Broadband 2006-01-23 21131 - FGB 101 292 Uen Rev K

High data speeds This is Mobile Broadband 2006-01-23 21131 - FGB 101 292 Uen Rev K

Broadband Access One of the fastest growing new services in history 2006-01-23 Broadband Access One of the fastest growing new services in history Million lines Historic Growth Rates Broadband: 94% CAGR Broadband take-up is even faster than mobile Mobile Telephony: 32% CAGR CAGR: Compounded Annual Growth Rate, period 1998-2005 Sources: Ericsson estimates 21131 - FGB 101 292 Uen Rev K

Broadband everywhere the starting point and the potential 2006-01-23 Broadband everywhere the starting point and the potential FTTH Cable xDSL WiMax WCDMA CDMA2000 2009 400 million subscribers 2005 204 million subscribers 21131 - FGB 101 292 Uen Rev K

Established end-user behavior 2006-01-23 Established end-user behavior Key success factor for building a mass market 21131 - FGB 101 292 Uen Rev K

HSPA in the laptop Strong industry commitment for embedded 3G Commercial 2006 Availability 3G Operators Vodafone, Cingular, T-mobile Terminal and chipset vendors Ericsson, Option, SierraWireless, Novatel PC manufactures Dell, HP, FujitsuSiemens, Lenovo (IBM), Sony The 3G-laptop is enabling operator subsidies

Laptops are cheap enough for the mass-market 2006-01-23 Laptops are cheap enough for the mass-market Could subsidies be used to drive up-take? ~550 €* +VAT ~550 €* +VAT Note: 14,1¨ TFT screen, 2,2 GHz Celeron CPU, Windows XP, Colour printer, 256 Mbyte RAM, 30Gbyte disk, 24X CD-RW/DVD, Misc SW, 802.11b/g WiFi card, Ethernet card 21131 - FGB 101 292 Uen Rev K

Mobile Broadband powered by 3G is a key enabler 2006-01-23 Broadband serving society Connecting everybody is a top priority! the ability to connect the mobile workforce to the main office with a mobile PC is becoming a critical productivity factor for both private and public sector... EU Commission, June 2004 Making broadband: Available to all citizens Affordable Healthy competition Fixed and mobile We ought to have a universal, affordable access for broadband technology by the year 2007, and then we ought to make sure as soon as possible thereafter, consumers have got plenty of choices when it comes to purchasing the broadband carrier US President, George Bush, 2004 Mobile Broadband powered by 3G is a key enabler 21131 - FGB 101 292 Uen Rev K

Different types of Mobile Broadband segments 2006-01-23 Different types of Mobile Broadband segments Laptop mobility seekers Broadband performance everywhere, both indoor and outdoor Fixed Wireless Broadband Very cost efficient - ADSL/WiMAX alternative Enhanced handset services New multimedia services 21131 - FGB 101 292 Uen Rev K

WCDMA evolved Evolution of performance & functionality 2006-01-23 WCDMA evolved Evolution of performance & functionality Time frame: 2004 2005 2006 2007 2008 2009 S3G 20 Mhz MBMS Enhanced UL Phase 2 MIMO HSDPA Phase 2 Enhanced UL Phase 1 HSDPA Phase 1 WCDMA DL Mbit/s UL -”- Latency ms 0.384 0.064 ~150 3.6 0.384 ~75 14 1.8 ~50 14 5.8 ~35 28* 5.8 ~30 100 50 ~10 HSDPA = High Speed Downlink Packet Access 3.6 Mbps -> 5 codes with 16QAM modulation 14 Mbps -> 15 codes with 16 QAM moduliation Enhanced Uplink is by some other vendors called HSUPA – High Speed Uplink Packet Access S3G (Super 3G). Higher BW Multicarrier -> Use 3x5 (15) Mhz carrier or 4x5 (20) MHz carrer for one user to achieve very high peak rates. * With 2x2 MIMO in DL HSDPA is just the first step... 21131 - FGB 101 292 Uen Rev K

Unmatchable terminal volumes and economies of scale Mobile broadband terminals A 3G network is no longer just a mobile telephony network PC cards 3G Modems PC Integrated Phones & PDA’s Unmatchable terminal volumes and economies of scale

One network delivers all services! 2006-01-23 WCDMA Multi service access - fixed and mobile Mobile telephony Video telephony MobileTV Richer communication Media downloads Mobile broadband Wireless Broadband to homes and offices PSTN One network delivers all services! 21131 - FGB 101 292 Uen Rev K

One network, one technology, one service offering – Everywhere! Mobile Broadband Downunder WCDMA – the solution for serving an entire continent Telstra An incumbent's strategy... WCDMA – urban and rural Nation wide coverage (98% population) Broadband to fixed and mobile users Voice, video and multimedia communication One network, one technology, one service offering – Everywhere!