Slide title In CAPITALS 50 pt Slide subtitle 32 pt Seminar on Mobile Services IDATE International Conference Dr. Abdelkrim BENAMAR November 22 nd, 2005.

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Slide title In CAPITALS 50 pt Slide subtitle 32 pt Seminar on Mobile Services IDATE International Conference Dr. Abdelkrim BENAMAR November 22 nd, 2005 Mobile Broadband

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB 2005Dr. Abdelkrim BENAMARMobile Broadband for IDATE Seminar (7) MobileHome Office Telephony TV Mobile Mobile Triple Play

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB 2005Dr. Abdelkrim BENAMARMobile Broadband for IDATE Seminar (7) ARPU Comparison (excl VAT) Source: Merril Lynch, Global Wireless Matrix Q104. Nordic incumbent operators web site. ADSL broadband /month Mobile Broadband & ARPU Mobile tel. ARPU 256kb/s512kb/s2Mb/s8Mb/s

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB 2005Dr. Abdelkrim BENAMARMobile Broadband for IDATE Seminar (7) Mobile data flat rate accelerates usage Data traffic increases dramatically Charged by trafficFlat rate and bucket charging Sharp increase of data traffic –Asian operator 1: 30 times more data and 2.5 times more messaging/user with flat rate –Asian operator 2: 10 times more data/user with restricted flat rate –European operator: double packet traffic/user after 2 months More advanced services – and advanced messaging – Music download and mobile TV – M-commerce – Contents Push Mobile Triple Play

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB 2005Dr. Abdelkrim BENAMARMobile Broadband for IDATE Seminar (7) Off peak voice Revenue per MB (US$) 2G 3G Evolved PSTN/ISDNDSL Peak time voice Off peak voice SMS logo/ringtone Premium SMS SMS MMS Low user Video telephony video clips MP3 track Peak time voice MBB user Technology Analysys & Ericsson estimates High user Broadband territory Mobile broadband may look gloomy… Revenue per Megabyte traffic Mobile Broadband: US$ 80 per month 4 GB per month (avg.) ~ 0.02 US$/MB 3G

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB 2005Dr. Abdelkrim BENAMARMobile Broadband for IDATE Seminar (7) Daily capacity per WCDMA site with HSDPA: Theoretical revenue potential: US$ 1.5 million per site and 1 cent/MB...but volumes more than compensate! 4Mbit/s x 3 sectors x 3600 s x 24 h/8 ~ Megabyte/Day 1 carrier ~ 400 Gigabyte/Day 3 carriers

Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB 2005Dr. Abdelkrim BENAMARMobile Broadband for IDATE Seminar (7)