At Least Two-Thirds Of The Top 10 Trending Topics

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Presentation transcript:

At Least Two-Thirds Of The Top 10 Trending Topics Four Week Average: % of Top 10 Trending Topics That Are Based On TV Content Monday Tuesday Wednesday Thursday Friday Saturday Sunday Overall 84% 84% 88% 88% 68% 86% 87% At Least Two-Thirds Of The Top 10 Trending Topics On Any Night Were Based on Ad-Supported TV Content 8:30p 65% 78% 75% 68% 43% 90% 93% 9:30p 90% 83% 90% 93% 70% 85% 93% 10:30p 90% 85% 90% 95% 80% 90% 88% 11:30p 93% 93% 98% 95% 80% 80% 75% 1 Source: VAB custom analysis of Top 10 trending Twitter Topics each night (8:30p, 9:30p, 10:30p, 11:30p) aggregated during 4-week time period (9/24/2018 – 10/21/2018). Results include both “direct” and “related” TV topics.