GlamBox Anna Huck, Mary Ziemba, Lanre Danmola, Brian Perry-Carrera
Our Story
So, what does Anna do? Own closet? Nothing Friends’ closets? No guarantee Her friend is going to the party too and only has enough for herself Online shopping Selection Thrift Stores Time Access Other retailers (Target, Walmart, etc.) No car… Only sell individual items
Selection Cost Time So, how can we make things easier for Anna? Well, by the time senior year rolls around, a lot of partygoing seniors can check their collection of costumes and figure out something passable that they can wear, BUT it took four years and way too much time and money to get these costumes. What if we could put this selection of costumes in the hands of freshman Anna?
Who Experiences the Problem All party go-ers, but particularly Freshmen, Greek-affiliated women
Our Solution: The GlamBox
80s Gods and Goddesses Outer Space Nerds Neon Heaven and Hell
How Will We Make Money? Per unit sales Priced at $50, cost to us $30-35→ profit ~$15-20 per box
Potential Market Size Duke: 1,320 Greek-affiliated women or about 340 Freshmen $100-200k Current Market Nationally: 415,609 Greek-affiliated women or about 103,902 Freshmen $10-50mm Current Market
User Testing
40% of respondents would have bought a GlamBox entering college
Why would you have bought GlamBox? “Didn’t come to school with stuff for themed outfits and needed to stock up” “Came to college with no idea about the amount of themed parties there would be, and I probably would've saved money buying this than individual things for every event”
The Next Step! Finding balance between customer need and price Challenge of overcoming lump-sum purchase price Pursue add-on possibilities Potential new market: Men’s Box Mary: From our initial market research, men are more willing to “just get by” with a costume--look good but not great. Are a good potential market for a quick and easy solution