Introducing AgeCheq: Making COPPA Compliance Work for Mobile App Publishers Roy Smith, Founder & CEO THIS PRESENTATION AND THE INFORMATION IN IT ARE PROVIDED IN CONFIDENCE, FOR THE SOLE PURPOSE OF AGECHEQ,,AND MAY NOT BE DISCLOSED TO ANY THIRD PARTY OR USED FOR ANY OTHER PURPOSE WITHOUT THE EXPRESS WRITTEN PERMISSION OF AGECHEQ.

What is COPPA? The Childrens Online Privacy Protection Act went into effect in 1998 to protect children 13-under as they used the Internet COPPA monitors what information is collected from kids, and stored and or shared with 3 rd parties. It also dictates that publishers positively ID parents and gain their permission before collecting any information from kids. COPPA has been aggressively enforced Since 2008, Mobile apps have become the dominant delivery system for entertainment and games Smartphones and tablet apps present a new and complex set of privacy issues

COPPA 2.0 is here Revised in 2012, in force July 1, 2013 Addresses explosive growth of online data collection, behavioral marketing, and ubiquitous use of tablets, smartphones and other mobile devices by children Puts legal responsibilities on app and game developers to obtain verifiable parental approval for kids app usage No marquee prosecutions yet, but its just a matter of time For publishers, ignorance of COPPA is not a viable strategy

Whats the best solution? Positive parental ID, disclosure, and app approval are new friction points that could reduce game play and limit monetization If every publisher creates their own verification system, parents will quickly tire of confirming their identity again and again The industry needs a single, highly optimized system that manages COPPA compliance for both publishers and parents

3 choices when considering COPPA Do Nothing Take your chances and risk business destroying fines ($16,000 per user) Build It Spend time, money, and developer resources to build out and manage a proprietary compliance solution Use AgeCheq Plug in the AgeCheq API for free, leveraging a complete ecosystem to support compliance for developers and interaction with parents

What is AgeCheq? The COPPA Compliance Ecosystem Simplifies COPPA compliance for publishers (plug and play) Works across platforms (iOS, Android, HTML5) Can be integrated into an app and tested in a day AgeCheq is free for app publishers Simplifies protection of childrens online privacy AgeCheq is free for parents

What does AgeCheq Do for Publishers? Handles all COPPA publisher responsibilities Dashboard for each app showing Personal Identifiable Information (PII) strategy Maintenance of a live disclosure page for each app Flags parental permission cancellation/deletion requests REST API with SDKs for iOS, Android, HTML5

What does AgeCheq Do for Parents? AgeCheq handles all COPPA parental interaction Account Setup ( includes positive ID of parent) Cancellation, Deletion Notice, Parental Feedback Parent-Friendly Dashboard (children/devices/ apps)

AgeCheqs Goals Make COPPA work for publishers & parents Enable mobile app and game publishers to easily embrace and comply with COPPA with as little friction as possible Provide a single point of contact for parents to easily see and understand what information is being collected from their children so they can make informed decisions

Press Resources Press Kit Press Contact Melissa Burns Mobility Public Relations for AgeCheq mobile keeps kids online privacy in cheq