How to create the digital identity of an E-enterprise

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Presentation transcript:

How to create the digital identity of an E-enterprise What is an e-enterprise?

Google Alerts

Google Alerts: what is it? Google Alert is a free Google application for tracking pages that contain certain keywords. It allows you to monitor the web and receive email notifications whenever there are results on Google for the desired search queries

Why is Google Alerts useful? Because with this tool it is possible to trace keywords related to the company's activities that are published on the web pages. This means that if someone mentions a useful word it is possible to receive a notification, and in this way it is possible to put into practice a series of ideal activities to obtain good results.

Why to use Google Alerts - 1 BRAND MONITORING MENTIONS TRACKING CONTENT CURATION

Why to use Google Alerts - 2 Understanding the most relevant topics on Google Monitor what people say about your business / company Competitors monitoring Find influencers from a given sector Stay up to date on specific topics

How to setup Google Alerts - 1 Once you have chosen the target, you need a good setup. To create an effective alert:

How to setup Google Alerts - 2 Login in Google Alert Choose a search query Preferences setup Frequency

How to setup Google Alerts - 3 Sources Languages Geographical area Quantity

How to setup Google Alerts - 4 Use a working email you read at least daily!

How to setup Google Alerts - 5

THANK YOU!