IDP Connect data tools The Future of Student Recruitment

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Presentation transcript:

IDP Connect data tools The Future of Student Recruitment 31 January 2019 Jonah Duffin Chief Marketing Officer

What I’ll cover 01 Historical data 02 Real-time student demand data 03 Real-time student conversion data

Historical data HESA, AEI, Open Doors, HEA etc. Simple, easy to use tools.

Historical data India snapshot. UK & Australia Decline in UK 1st year enrolment to 2016 Variation by level & subject

Real-time demand data View the impact of policy changes in real time 2017 vs 2018 Source & destination market changes Use for: Portfolio development Market prioritisation Marketing strategy

Real-time demand data Spotlight on India. Interest in UK (red) vs Canada (blue)

Real-time demand data Spotlight on India. Interest in UK (red) vs Canada (blue)

Real-time IDP student placement data Conversion for UK vs Australia vs Canada

Real-time conversion data Spotlight on India. UK vs Australia vs Canada

Real-time conversion data First source of applications – the rise of digital marketing

Any questions? jonah.duffin@idp-connect.com