BOOMERS ARE RICHER, WHITER, AND MORE EDUCATED THAN THE REST OF US

Slides:

Advertisements

Similar presentations

Ch  Market Segment- A group of people who have the ability and the desire to purchase a specific product.  First step in the marketing mix is.

Advertisements

BOOMERS, MEDIA MOMS, AND POLARIZED CONSUMERS. 2 BABY BOOMERS THE MOST VALUABLE GENERATION BABY BOOMERS THE MOST VALUABLE GENERATION #C360.

Presentation by: Shaowen Ni, Waleed Alsagour, Shanshan Lou.

THE MILLENIAL GENERATION WE ARE……………. WE ARE…… The Millennial Generation Generation Y Generation Next Echo Boomers Boomerang Generation Peter Pan Generation.

Media Comparisons 2010 Females. TVB Media Comparisons Study In the field in January 2010 New Vendor: Knowledge Networks, utilizing their “Knowledge Panel”

Emerging Marketing Trends By Kevin Wowk & Mark Bignell.

Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1.

Media influence in Lebanon concerning TOBACCO. A place bombarded with Tobacco ads Lebanon,,

 Introduction  Technology  Potential of Technology  Recommendation.

PRODUCT DEVELOPMENT AND MARKETING. Product Development & Marketing PRODUCT DEVELOPMENT Think of it like baking a cake….. What are the ingredients? Who’s.

REALTOR.com ® /Internet Facts & Figures The Power to Sell Your Home.

GENERATION Y Echo Boomers Millennials Digital Generation Generation Next.

Marketing & Advertising in PsycINFO Topics in PsycINFO of Relevance to Marketing & Advertising PsycINFO is a research database published by the American.

Internet Marketing. What is Marketing? n The strategies and actions firms take to establish a relationship with a consumer and encourage purchases of.

Strategic Marketing For The Web Professional Web Services Internet Growth Amount of Information Technology Improvements Customer Relationship Management.

Social Networking for Business May The three ‘O’s of user expectation.

WHAT DO WE USE COMPUTERS FOR? NEXT-. SOCIAL NETWORKING- ENTERTAINMENT- RESEARCH - WORK- SHOPPING - MEDIA-

Arabian Resources presents Big Spring Sale 2015 in partnership with CornerStone Event Management. Great Opportunity for : Retail, Fashion, FMCG, Electronics,

Data Type 2010 (Estimate) Population 4.4 million Literacy rate 100 % Per capita GDP US $ 4,400 Urban/rural population 53%/47% Cell phone penetration 2.8.

 Highly dealing with specific customer profile of customer and customer satisfaction  Gender: female greater then males  Age: Young Population (under.

Reese’s Pieces in Spain Rachel Fisher Prof. Brazeal Summer 2010.

Brand profile report A sample profile of Brand X versus Brand Y 2015.

Out of Home works for Retail brands. Leading Retail brands trust Out of Home £3.8m EE £1.9m£1.8m £1.7m £1.4m £1.0m£0.7m £0.7m£0.6m £0.5m.

MASS MEDIA. mass media pic Television pic convergece.

MASS MEDIA. 1. Press (newspapers and periodical) 2. Radio 3. Television 4. Internet Mass media branches.

Chapter Overview This chapter covers: –Functions of Marketing –Customers v. Consumers –Marketing Mix –Market Segmentation Demographics Psychographics Geographics.

STARBUCKS LINDA JACOBSON SOCIAL MEDIA TOOLS AND TECHNOLOGIES, Q3 MAY 17, 2011.

African Americans Alban Stievenart Sophie Blandin Monica Allison.

The Great presentation of… Ryan Bell!. Qualifications: 7 GCSE’s including; Maths, English and Science. B in photography at AS level. 2 BTEC’s at level.

1 Chapter 4: The Marketing Environment Designed & Prepared by Laura Rush B-books, Ltd. Introduction to Copyright Cengage Learning 2013 All Rights Reserved.

Jason Harper, Senior Director, Analytics. Confidential Information – Copyright © 2013, FordDirectConfidential Information – Copyright © 2015, FordDirect.

MEDIA & COMMUNICATIONS.  More than 800 million Facebook users  Over 100 million Twitter users  64 million LinkedIn users in North America alone  1.

Sheng Siong Singapore supermarket chain started in 1985 as a family-owned provision store. In 2008, Sheng Siong achieved more than S$600 million in sales.

DO YOU NEED HELP PAYING FOR????? HEARING AIDS OR EYE GLASSES THE GERMANOTWN LIONS CLUB MAY BE ABLE TO HELP. CALL: TO REQUEST AN APPLICATION.

How Mobile is Changing the Way We Communicate Stephanie Smith, APR Director of Public Relations Fort Osage R-1 School District.

People planning To buy furniture said they spend over 37% of their Media Day watching Television.

I understand the importance of getting great content. Content Marketing.

Finding Best Deals Discounts online India - goosedeals.com

What is the mass media? newspapers radio television internet.

Above-the-line promotion. Promotion Promotion is about the communication that occurs with customers and potential customers Promotion can be used to:

Falcon18 ecommerce website By-: Sonika Lakra. Falcon18 Its new e-commerce website, built by Falcon Group Falcon18 is India's 1st Online Supermarket dealing.

For The People.

Market Segmentation Standard 2.

H&M also called Hennes Mauritz is Swedish clothing company created in 1947 by Erling Persson. This company makes its products in China and Bangladesh.

Developing a Promotional Plan

Mont Blanc The challenge What we did The results Emblem

AN OVERVIEW OF INDONESIAN COSMETICs MARKET

1 2 3 BUILD YOUR DIGITAL MARKETING STRATEGY

Hadie Perkas, Managing Director, Owner

Hardware Stores Hold Their Own

Indian Shopping Site Find exclusive online Birthday Gifts in India, Online Cake Delivery in Noida and many more on Indian Shopping Site who is the best.

Empire Electronics is one of the UK’s leading online specialist retailers. We are looking to expand our business by opening a number of high street stores.

Promoting Your Product

QuickBooks Online Support. QuickBooks Customer Support.

ICT Market Research Market research involves the gathering and analysis of data to make important decisions. In addition a laptop can be used at the gathering.

Have researched a product online in past 3 months: % Comp

Know your Target Market

Emotions in Marketing.

كار همراه با آسودگي و امنيت

9-4 Operations with Functions

Advertising Management Chapter 1 Class BBA Part IV Advertising Excellence.

Decadoo is a web based app that offers free gift advice

Marketing Programs.

You're on Twitter/Facebook… What's next?

Marketing Programs.

9-4 Operations with Functions

CUSTOM INTELLIGENCE SERVICES

Gefitinib Tablets: 100% Customs Cleared Delivery.

Presentation transcript:

BOOMERS ARE RICHER, WHITER, AND MORE EDUCATED THAN THE REST OF US

BOOMERS HAVE REPLACED SHUFFLEBOARDS WITH SNOWBOARDS

BOOMERS CELEBRATE INDIVIDUALITY BUT WANT TO BELONG

BOOMERS LOVE PERSONALIZATION AND CUSTOMIZATION

BOOMERS LOVE OLD-WORLD MEDIA LIKE NEWSPAPERS AND TELEVISION

BOOMERS ARE NOT THE NEEDLE IN THE HAYSTACK, THEY ARE THE HAYSTACK

BOOMERS LOVE LOVE LOVE BRANDS

BOOMERS ARE HAPPY, INSIDE THEIR HEAD THEY ARE 35 YEARS OLD

BOOMERS CONTROL 70% OF ALL DISPOSABLE INCOME

BOOMERS WILL INHERIT $15 TRILLION IN THE NEXT 20 YEARS

42% OF ALL BOOMERS ACTIVELY USE A SOCIAL MEDIA NETWORK

1/3 OF ALL BOOMERS DO SOME ONLINE SHOPPING. THAT’S 53 1/3 OF ALL BOOMERS DO SOME ONLINE SHOPPING. THAT’S 53.3 MILLION SHOPPERS