Maji Matone: A reality check on mobile technology from rural Tanzania Ben Taylor Daraja November 2012.

Slides:



Advertisements
Similar presentations
Social media: development workers best ally Roxanna Samii, IFAD KM Singapore, 1 September 2011.
Advertisements

What is the social media revolution? Separation Information Means of distribution.
A Bridging technology and politics Ben Taylor, IDPM Seminar, July 4th, 2011 A practical example.
Engage your Facebook community in research A business case for social media.
Production and Market information for small holder farmers in Northern Uganda Using Mobiles and Radio to access Market prices Farmer Field school experiences.
Church Technology An Overview Your name
Water Challenges and Information Technologies in Egypt Egypt Water Hackathon October, 2011.
Water for a food-secure world Recommendations for implementing AWM in challenging contexts: 5 countries November 2012.
Using Social Media in Health Promotion Gloria Tsang, RD Founder of HealthCastle.com.
 For museums online social media has the potential to be more than traditional marketing  Social media is about creating a community with our visitors.
Building Corporate Relationships using Social media THE SALVATION ARMY 2012 CRD CONFERENCE.
Level 2 Award in Social Networking for Business Day 3 Tutor: Alan Jarvis.
Social Media Marketing: From Mystery to Mastery Tweet and Connect Presented by Linnea Blair Advisors On Target June 16, 2011.
Water- sustainability EE80s - Week 6 Ben Crow. Outline 1.Issues - is there a global water shortage? 2.My research foci 3.Message: social contexts of investment.
Traditional Marketing Methods are Dead or Dying ” Unlocking the Power of Social Media for Higher Search-Engine Rankings “
Everywhere you look, the majority of people are on their phones… This affects communication skills People rarely talk in person anymore, If they need.
Stakeholders and Food Security: Managing Interfaces José Filipe Fonseca FANRPAN Policy Dialogue on Regional Strategies for Addressing the Global Food Crisis.
Scams Stevie's Scam School videos
E-safety resources Lucinda Searle Senior ICT Adviser Ian Gover Education Technology Adviser E-Safety Live 09 SWGfL.
Social Media and Public Health James Garrow Philadelphia Department of Public Health.
+ Sending a Message: Can Mobile Phone Technology Promote Government Accountability and Empower Women? CEGA 2011 Research Development Challenge April 28,
SOCIAL NETWORKING APP FACEBOOK. WHAT IS FACEBOOK Facebook was created in 2004 by Mark Zuckerburg and was first used on computers. It was one of the first.
COMMUNICATING TO STUDENTS Using Social Media and Digital Marketing.
Tim Burrows, Sgt. Toronto Police Service The SMILE Conference, 04/08/10.
Perception “is” Reality Understanding Individual Differences & Perception.
Christy Miller Debbie Schumm December 7, Grandparents (Silent Generation) – Veterans Dedication, sacrifice, hard work, conformity, law and order,
Social Media = New Tools for Community Building, Organizing & Advocacy February 11, 2013 No Matter What The Issue, Relationships Are Part of the Solution.
Ahmed El Gody Media and Communication Studies Örebro University.
Mobile phones for good governance – scaling-up issues Johan Hellström World Bank Workshop on Mobile Innovations for Social and Economic.
Accurate, timely and quality data – the challenges. A Department of Health Victoria Perspective Brooke Macpherson and Tamara Rogan Funding and Information.
Citizens’ Report Carding – UN Habitat/Maji na Ufanisi Lake Victoria Region and Zanzibar Maji na Ufanisi (Water and Development) Grubs Planning Workshop,
+ Raising Strong and Confident Daughters. + Challenges Multiple pressures Family, peers, school, health issues Media saturated culture Social networking,
Sauti za Wananchi Collecting nationally representative data using mobile phones.
#FDOM Marketing on Social Media In other words...doing “Social Media” for a living.
Getting to Grips with Online Fundraising. An Introduction to Online Fundraising Why online fundraising? Online fundraising with Localgiving How to make.
Whereas most large enterprises have connections to infrastructure services, most MSMEs do not 16 June
Social Media and Parkinson’s Disease [Insert Name] [Insert PAN Title] Parkinson’s Action Network.
Care Makers Social media presentation. Why? Care Maker Social Media 3230 Followers on Twitter 780 Followers on Facebook.
IT & e-Safety Paul Leverett Lead Teacher of ICT 25 th September 2013.
THIS PRESENTATION IS PROVIDED BY (Put your Info here) Your Company Name Here
ICT AND EDUCATION IN SEPTEMBER 25-27, 2006 SAN JOSE, COSTA RICA Belize.
Ayoub Kafyulilo DUCE Challenges and Opportunities of Integrating ICT in Education.
Can text messages fix East Africa’s development challenges ? Can text messages fix East Africa’s development challenges ? Research on citizen reporting.
BEYOND PINK AND BLUE: A LESSON PLAN EXAMINING HOW GENDER STEREOTYPING AFFECTS RELATIONSHIPS.
Click Here for Swimming Classes for Toddlers
Line Sheet Template
Product Catalog Template -
Price List Template -
Maintenance Matters Emma Yorke – Campaigns Officer at Gingerbread
© Shuang Liu, Zala Volčič and Cindy Gallois 2015
DME November 2012.
Media Tips for Election Reform Advocates
Unlocking the Power of Social Media for Higher Search-Engine Rankings
Economic empowerment for rural women
Raising Strong and Confident Daughters
Healthy Towns and Place-Based Integration
OCR Cambridge Technical Introductory Diploma in IT Bridging Work
Accounting Network . -
Latest Accounting Network
Professional Women's Network
Business Professional Women in Accounting
Product Development Roadmap Template -
Print vs. Online Coverage
THINK! Office Solutions Denver, Colorado
Social Media Marketing
We are a DfE funded programme of support and challenge for early years providers and local authorities. We aim to support delivery of all early years.
Check Out for Commercial Fitness -
Check Out for Commercial Fitness -
Social Media Marketing Agency Sydney, AUS - Visibilitymarketing.com.au
Presentation transcript:

Maji Matone: A reality check on mobile technology from rural Tanzania Ben Taylor Daraja November 2012

A concrete service delivery challenge in rural Tanzania

Our use of technology Giving citizens a means to report on local waterpoint problems via mobile phone Giving local govt water departments quick information on problems Using the media to amplify the information provided and put pressure on local government water departments to respond

When messages were received, good conversion rate into waterpoint repairs But, very few messages received

Why did we fail? Learning Lessons Obstacles to engagement: – Network coverage is far from universal – Gender – men typically control phones, while collecting water is seen as a women's responsibility – Electricity supplies – Risk and apathy – people find a relationship with local govt that works for them, dont want to upset a tricky balance Lessons: – New technology is not a magic bullet. It has a lot of potential, but not everywhere or in every sector – The solution has to fit the context as well as the problem: this same approach would be a much better fit in an urban Tanzanian context, or possibly in Kenya, or broadened to include citizen reports on any local problem, etc. – Old technology – radio – worked very well. Shouldn't be forgotten in the rush to use new ICTs. – Accountability is political not administrative. Public attention and pressure "concentrates the mind"

Contact Details For more details of the Maji Matone programme and lessons learned from its failure, see: – Daraja:Ben Taylor: – – – blog.daraja.org – mtega.com – facebook.com/DarajaTz – –