Community Panel Rocky Harbour

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Presentation transcript:

Community Panel Rocky Harbour Gros Morne Tourism Forum

Who is visiting? The Rocky Harbour visitor is essentially a “Gros Morne National Park” visitor and for non-residents a “Newfoundland and Labrador” visitor. Seeking “cluster” of attractions/experiences, wants to be where the action is and centrally located relevant to the Park’s offerings. In many cases responding to NL Tourism ads “promises” to “Find Yourself Here”.

Rocky Harbour Anchor Attractions Gros Morne National Park Western Brook Pond Boat Tour Anchors Aweigh Band Lobster Cove Head Lighthouse Sunsets / Beaches Food Experiences Cultural Experiences Marine Experiences Rocky Harbour Anchor Attractions

2016 Visitation Increased visitation 16% Increased occupancy 4.5% Increased ADRs Room night sales 18% Room Rev 22% Expanded season (May-Oct) Ahead of provincial #’s Group/FIT 20%

2017 ROCKY HARBOUR TOURISM ANTICIPATED PROFILE ENHANCEMENTS / DRIVERS Rocky Hr Master Plan Project - Phase 1 150 Anniversary - Free Parks Admission Passes Ongoing efforts in experience development.

Conclusion The Rocky Harbour tourism market is expanding ahead of provincial pace in terms of visitation and season expansion. Need concentrated effort to support more experience / attraction development.

Questions? Comments?