Beth Eisenberg Senior Account Executive MobileCause Inc Text BETH to 27138 for contact information Text KEYWORD to 27138 to view this presentation on your mobile device

Sources Cited The Rise of Mobile Posted by Frank Barry on March 29th, 2011 MobileCause White Papers Innogive Foundation Blackbaud Pew Internet Report Chronicle of Philanthropy International Telecommunications CTIA

Video Introduction TEXT IGF to 27138 to watch Innogive Video on your Mobile Device http://www.innogive.org/2012video/

Why Mobile? More than ever before people are using their mobile phones everywhere for everything.

How Big is the Mobile World? Mobile phone dependency and smartphone usage is on the rise.

Mobile Internet Growth Mobile internet usage surpasses pc internet usage.

Time Spent Using Mobile 19% of cell phone owners ages 18-29 said that they’ve donated via text message. Pew internet report Chronicle of Philanthropy More than half of cell phone internet users go online daily from their mobile device. Pew internet report

The Mobile to Social Media World Social Networking sites like Facebook and Twitter now account for 22.7% of time spent on the web. Nielsen Study

Mobile Ecosystem In the Beginning Carrier (100% payout) SMS/Billing Aggregator (reporting) Other Foundation (remittance) Data Provider (donation data) Mobile Giving Provider-ASP (technology-reporting) Nonprofit

New Era of Transparency MobileCause Model Improvements compared to providers: Greater transparency Greater accountability Cost savings to market Funds remitted quicker Accurate reporting and remittance Greater SMS billing efficiency Mobile giving positioned to scale Carrier (100% payout) Mobile Giving Provider MobileCause/Innogive (technology-reporting 100% remittance) Nonprofit

Mobile Products Mobile Pledging Unlimited amount text donations credit card fulfilled Viral Giving Peer to Peer fundraising for SMS, Twitter and Facebook Mobile Messaging Build, schedule and send mass text message broadcasts Text to Give $5 or $10 micro donations billed directly to carriers 11

Mobile Pledging Donations of any size Mobile web fulfillment Credit card billed Unlimited keywords Live donation thermometer Opt-in to broadcast list Instant setup Recurring donations Expanded donor data Live call center

Viral Giving Empowerment of key supporters to raise donations SMS, Facebook and Twitter fundraising integration Collection of text message donations of any amount NPOs build mobile wallet Promote campaigns across text and social media

Text to Give Micro donations of $5 or $10 Billed to donors cell phone Keywords based on plan Web & Facebook widgets Live thermometer 2 week approval timeline Data includes cell, state and time 90 day payout turnaround

Mobile Messaging Build your mobile donor list Year-round communication Low cost, low maintenance, communication method Unlimited keywords & lists Web subscription widget Real time & scheduled alerts Send instant call to action

Mobile Giving $5, $10 pricepoints Monies remitted 90-120 days Data of donation includes only mobile number Quick giving option Strategy necessary when non-disaster

Earn the Right to Ask for Donations Build Mobile List Volunteer responses Need and location based notifications Build interest-centric broadcast lists Synchronize to increase traditional channel rates Feedback Seek SMS responses to messages and links Ask Volunteering Peer to Peer solicitation Micro and Macro Donations New donor acquisition Recurring gifts Innovative Mobile Integration Build Mobile List Provide Content Seek Feedback Ask

Send a Text to Receive Resources Text keywords and shortcodes below to receive important information. KEYWORD to 27138 to receive a copy of this presentation CASE to 27138 to view case studies for mobile pledging, viral giving, mobile messaging and text to give WPAPER to 27138 to view MobileCause white papers “The Evolution of Mobile” & “Mobile + Video” IGF to 27138 to watch the “Innogive” video BETH to 27138 for Your Name contact information KEYWORD