BA (Hons) Fashion promotion and communication

RATIONALE Career roles in fashion have evolved significantly in recent years with more contemporary paths emerging. Our objective is to provide a programme which meets the needs of the this expanding sector of fashion career roles. The hybrid nature of the fashion industry increasingly demands versatility across a variety of disciplines. Therefore the multi-disciplinary nature of the programme provides a current and relevant option for the creative individual, who wants to work in the fashion environment, without being a designer.

Study Students will study alongside cohorts from the following programmes: Fashion Design Footwear & Accessories Design Fashion Textiles Design Journalism Photography This will provide an enriched experience and develop their networks from day one. These networks are further supported by a range of professional industry contacts in fashion retail, promotion, styling and beauty.

Career opportunities Social media co-coordinator, Digital fashion promotion, Digital content creator, Trend researcher, Fashion lifestyle/product stylist, Visual merchandiser, Multi media promotion, Fashion catwalk producer, Fashion promotion, Fashion coordinator/buyer, Fashion blogger/vlogger. In a variety of the following product categories: Apparel, Accessories, Footwear, Lifestyle, Cosmetics, Fragrance & Beauty.

Guest Speakers WGSN International Trend Prediction Agency Peclers, Paris, International Trend Prediction Agency Colin McDowell Fashion Legend and author Lydia Elise Millen Fashion and lIfestyle Blogger SARAH HARRIS Deputy editor British VOGUE

Previous Work Experience opportunities

Student generated images

Student generated images

Travel and study opportunities – NEW YORK

AWARD MAP LEVEL 4 FSH1101 CONTEXTUAL STUDIES 20 CREDIT FSH1115 DIGITAL FASHION AND STYLING 60 CREDIT JOU1015 STORYTELLING:WRITING SKILLS FOR JOURNALISTS 10 CREDIT JOU1016 STORYTELLING: FOR SPECIALISMS 10 CREDIT PHO1011 PHOTOGRAPHY FOR FASHION 20 CREDIT LEVEL 5 FSH2101 CONTEXTUAL STUDIES 20 CREDIT FSH2119 CLIENT CONCEPTUAL EXPERIENCE 40 CREDIT JOU2018 DESIGN SKILLS FOR JOURNALISTS 20 CREDIT PHO2002 PHOTOGRAPHY IN A DESIGN CONTEXT 40 CREDIT LEVEL 6 FSH3105 DESIGN CONTEXT COMMUNICATION 40 CREDIT FSH3106 CREATIVE FASHION FUTURES 60 CREDIT JOU3002 JOURNALISM PRACTICAL PROJECT 20 CREDIT

fashion modules FSH1115 Digital Fashion Styling Trend research, Fashion design, Fashion buying, Visual merchandising, Fashion styling, Fashion promotion, Celebrity culture, Copyright, Defamation and Ethics.

fashion modules FSH2119 Client Conceptual Experience Examining client values and messages to develop and implement a conceptual experience for a client. Communication through a variety of platforms, including design, product packaging, retail interior design, visual merchandising, design culture, semiotics and values and beliefs in contemporary culture KATIE GRAND “ONE OF THE MOST PORWERFUL STYLISTS IN THE WORLD” (THE TELEGRAPH, 2010)

fashion modules FSH3106 Creative Fashion Futures Self initiated project (Creative Brand Identity) Professional promotional website (Contemporary Currency) Reflection

Thank you caroline. Lloyd@Northampton. ac Thank you caroline.Lloyd@Northampton.ac.uk programme leader Follow Us on instagram